Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
Jason Tabeling is the CEO of Airtank and is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries. Prior to AirTank, Jason served as Executive Vice President of Product for BrandMuscle, an enterprise software and services company focused on Fortune 1,000 brands, where he led product innovation and strategy. He earned the company a Leadership Ranking in the Forrester 2020 Through-Channel Marketing Automation Wave. He also spent 16 years working with Rosetta, Razorfish and Progressive Insurance, leading Paid, Earned and Owned media teams across health care, financial services and retail verticals. He was named a "40 under 40" by Direct Marketing News, has been a judge for the AMA Reggie Awards, and has been published in Forbes and many other publications as a subject matter expert.
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.Jason Tabeling | Apr 27, 2023 at 9:00 am ET
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.Jason Tabeling | Feb 23, 2023 at 10:00 am ET
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.Jason Tabeling | Jan 18, 2023 at 8:00 am ET
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.Jason Tabeling | Dec 2, 2022 at 6:00 am ET
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.Jason Tabeling | Sep 27, 2022 at 8:00 am ET
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.Jason Tabeling | Aug 29, 2022 at 8:00 am ET
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.Jason Tabeling | Aug 4, 2022 at 8:00 am ET
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.Jason Tabeling | Jul 1, 2022 at 9:00 am ET
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.Jason Tabeling | Jun 16, 2022 at 8:00 am ET
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.Jason Tabeling | Apr 26, 2022 at 6:00 am ET
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.Jason Tabeling | Mar 21, 2022 at 6:00 am ET
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.Jason Tabeling | Mar 7, 2022 at 6:00 am ET