Brands and businesses are moving away from traditional websites, and placing more and more emphasis on their Facebook pages. This is great from a customer service and interaction standpoint, but certainly muddies the waters from an SEO perspective. It used to be that with the right mix of keyword-laden text, reciprocal links, and clever use […]
Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more. Facebook-only content and contests help drive users back to your tabs time and time again. What’s even better, these techniques can also help drive new users to your Page. The […]
When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already “Like” your Page, what’s in it for your fans, and are your fans even aware of […]
Forget the 1-800 numbers, the info@ email addresses, and don’t bother hooking up that fax machine anymore. Facebook business pages are an essential customer and business/brand communication tool that are beginning to replace traditional mediums of customer service and communication between brands and businesses. The ability to keep an audience engaged, updated, and responded to […]