Contributor

John Busby

About John Busby

John Busby is the Vice President of Advertising Platforms at Marchex, where he focuses on the development of next-generation call advertising platforms. Mr. Busby joined Marchex is 2003, and has held several senior roles in product management and product engineering. Prior to Marchex, Mr. Busby served various product and program management roles at InfoSpace and Go2Net in its consumer and wireless divisions.

John Busby's latest articles

Local

Listen Up, Small Businesses: Your Customers Are Telling You Something

Last week’s inaugural Conversational Commerce Conference (C3) was dedicated to bringing together relevant groups and influencers to discuss the growing connection between marketing and customer service. Core to this discussion was the rapid adoption of social media and mobile Internet-enabled devices, and how these trends are being leveraged by businesses both large and small, to […]

John Busby | Feb 17, 2011 at 11:30 am ET

Local

Why You Need To Track On-The-Phone Conversions

If you’re in a service-based business, chances are that your SEM campaign generates phone calls. Hopefully, you’re taking advantage of call tracking to tell you how many phone calls your campaigns generate, and using that data to help you evaluate the success of your campaigns. That’s a great start, but you’re still missing a key […]

John Busby | Oct 25, 2010 at 6:00 am ET