What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Karly Scott, Manager of Client Services at Logical Position, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only oversees the strategic direction of the enterprise department but also actively collaborates with team members to share insights, gather data, introduce best practices, conduct industry research, and facilitate training initiatives. Her responsibilities include a wide range of tasks aimed at driving success and innovation within the organization.
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
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