The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Karly Scott, Manager of Client Services at Logical Position, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only oversees the strategic direction of the enterprise department but also actively collaborates with team members to share insights, gather data, introduce best practices, conduct industry research, and facilitate training initiatives. Her responsibilities include a wide range of tasks aimed at driving success and innovation within the organization.
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
Karly Scott | Nov 20, 2025 at 8:00 am ET