Is your Google Ads account ready for Q4?
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
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Speaking Experience
Lars Maat's latest articles
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Agentic AI and vibe coding: The next evolution of PPC management
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.