Multi-brand digital initiatives: Thinking web system, not web site
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Lori Dunkin is executive director of digital at FINE, a digital brand agency. She led the success of dozens of award-winning brand initiatives at FINE for companies like Kimpton Hotels, Ste Michelle Wine Estates, Carmel Partners, Clarisonic, Symantec, Anchor Brewing, Aramark and more.
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
Lori Dunkin | May 2, 2019 at 8:00 am ET