Multi-brand digital initiatives: Thinking web system, not web site
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
Lori Dunkin is executive director of digital at FINE, a digital brand agency. She led the success of dozens of award-winning brand initiatives at FINE for companies like Kimpton Hotels, Ste Michelle Wine Estates, Carmel Partners, Clarisonic, Symantec, Anchor Brewing, Aramark and more.
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
Lori Dunkin | May 2, 2019 at 8:00 am ET