Lucy Smith

Lucy is the UK Head of Search at global agency Incubeta, bringing over 8 years of experience in digital marketing. Since 2016, she has specialised in delivering successful campaigns and crafting client strategies across paid search, social, and programmatic channels. With a real passion for driving performance and innovation in search marketing, Lucy leads a team of 20 experts at Incubeta, helping brands grow through data-driven insights and cutting-edge strategies.