SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Mark Jackson is the President and CEO of Vizion Interactive, an agency founded in Dallas, Texas in 2005 and specializing in SEO Services, Paid Media Services (Search/Display/Social/Video/Amazon), Local Listing Management and Conversion Rate Optimization. Mark was a co-founder of the Dallas-Fort Worth Search Engine Marketing Association and Kansas City Search Engine Marketing Association and has been a contributor to Search Engine Watch, ClickZ, Pubcon and the Search Engine Strategies conferences.
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
How to prepare for an SEO sales call
Asking these key questions and doing some organic research will massively help you when selling SEO services.