Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency specializing in full-funnel lead generation solutions for B2B companies.

B2B Lead Generation Tips Part II

In my last article, we discussed B2B marketing challenges such as the need to generate high quality leads while driving a high volume of leads, and...

Mar 9, 2011 at 9:05 am ET

Marketing Insights From Search Funnels

As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers...

Oct 21, 2009 at 10:55 am ET

Finding The Optimal Cost-Per-Lead

It’s amazing how few companies can tell you what an online lead is really worth. I’ve found that most marketers embrace the lower is...

Jan 21, 2009 at 12:39 pm ET

B2B Lead Generation Tips

The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC)...

Sep 3, 2008 at 11:20 am ET

Lowering Your Quality Scores To Increase ROI

B2B search advertisers must confront an annoying paradox. For most advertisers the billable event is the click. Yet for most B2B advertisers success...

Mar 19, 2008 at 8:37 am ET

Eight B2B Landing Page Conversion Tips

Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions…and...

Feb 20, 2008 at 7:31 am ET
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