Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro...
Paul Shapiro
Paul Shapiro is Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative SEO strategies. He also enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.
Making your first AMP Story: Google’s answer to Snapchat and Instagram
With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content...
Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect...
Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing...
Google site search is on the way out. Now what?
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides...
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his...
How to check which URLs have been indexed by Google using Python
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren't? Columnist Paul...
Improve internal linking for SEO: Calculate Internal PageRank
Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric...
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look...
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro...
Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for...
Making Strategic Decisions About Difficult-To-Get Backlinks
Looking to start link building? For those not sure where to start, contributor Paul Shapiro presents his method for identifying potential link...