Contributor

Rob Garner

Chief Strategy Officer

Company

Speaking Experience

About Rob Garner

Rob is the Chief Strategy Officer with WorkHacker, a digital consultancy focusing on content automation and production, for a variety of different digital asset types. He has been working in SEO continuously since 1995. He is the author of "Search and Social: The Definitive Guide to Real-Time Content Marketing," on Wiley/Sybex. The company also focuses on human strategy, business process otpimization, GEO, AIO, and SEO, among other content services.

Rob Garner's latest articles

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SEO

How to build a context-first AI search optimization strategy

AI-driven discovery depends on semantic depth and retrievable structure. Align language, taxonomy, and schema for modern search visibility.

Rob Garner | Feb 27, 2026 at 10:00 am ET

SEO

The origins of SEO and what they mean for GEO and AIO

The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.

Rob Garner | Sep 24, 2025 at 10:14 am ET

SEO

Meet llms.txt, a proposed standard for AI website content crawling

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.

Rob Garner | Mar 28, 2025 at 8:15 am ET

SEO

Reframing SEO: Why training search engines is the new game in the age of AI

SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.

Rob Garner | Aug 26, 2024 at 8:00 am ET

SEO

How SMBs are approaching digital marketing in 2024

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.

Rob Garner | Feb 26, 2024 at 10:00 am ET