Managed SEO automation: Faster workflows, higher expectations
As competitors embrace AI-driven SEO, knowing what to automate, what to oversee, and where to apply human expertise is becoming critical.
Contributor
Speaking Experience
Rob Garner's latest articles
In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
How to build a context-first AI search optimization strategy
AI-driven discovery depends on semantic depth and retrievable structure. Align language, taxonomy, and schema for modern search visibility.
The origins of SEO and what they mean for GEO and AIO
The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.
Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.