How to run an AI-assisted SEO competitor analysis that actually works
Turn raw SEO data into real insights with a proven workflow using Semrush exports, AI clustering, and human validation.
Ross Dunn is the founder and CEO of StepForth Web Marketing Inc., an SEO agency he has run since 1997. With nearly three decades of experience, he specializes in SEO and AI-driven search strategy for small and medium-sized businesses, helping owner-operators build visibility and qualified leads in an increasingly AI-influenced search landscape. He is the longtime host of SEO 101, one of the web's longest-running SEO podcasts, and has spoken at industry conferences across North America. More about Ross at rossdunn.com.
Turn raw SEO data into real insights with a proven workflow using Semrush exports, AI clustering, and human validation.
Ross Dunn | Apr 22, 2026 at 10:00 am ET