6 SEO priorities for AI shopping
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Sam Richardson is the vice president of growth at Intero Digital, where he partners with top clients to drive business growth that aligns with clients’ objectives. His work increasingly focuses on helping brands align SEO, content, PR, and paid media strategy for visibility in an AI-driven search landscape. He frequently shares his expertise in industry publications and at conferences, most recently brightonSEO.
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
Sam Richardson | Jul 13, 2026 at 11:00 am ET