Optimizing local landing pages for search: 8 best practices
Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
Sherry Bonelli is a search engine optimization (SEO) and digital marketing professional with 25+ years of experience. She is the owner of early bird digital marketing, a digital marketing agency that serves clients all over the U.S. Bonelli is a Google Business Profile Platinum Product Expert and columnist for leading marketing websites. She received Search Engine Land's SEO Contributor of the Year Award in 2018. A recognized presenter and speaker at leading digital marketing conferences, Bonelli holds a Master's Degree in Internet Marketing. She is also a LinkedIn Learning Instructor, Adjunct Instructor at several colleges and universities and is the host of The Marketing Plan Podcast.
How to manage and edit your Google Business Profile from Google search
Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
How to use Google Business Messages to talk to your customers
Google's Business Messages is one of the best ways to connect with your customers and future customers.
Are you guilty of these common SEO mistakes?
Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into opportunities.
Google My Business listings: 5 frequently asked questions
Google My Business (GMB) has new features and best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.
Google My Business Q&A: What you may be missing
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.
How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.
The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
How do you optimize content for a voice-first world?
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
5 content distribution strategies for 2018
So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.
5 local search tactics your competitors probably aren’t using
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
SEO + UX = Success
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
Ignoring these 6 SEO strategies could come back to haunt you
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.
How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey.
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.