Contributor

Simon Poulton

About Simon Poulton

Simon has had a passion for finding creative ways to measure real-world challenges from an early age. Combining an affinity for psychology, statistics, and digital marketing, he is currently the VP of Digital Intelligence at Wpromote. Simon regularly speaks at industry events, including SMX West, SMX East, Cleveland Research Group's eCommerce Catalyst for Change, and SMX Advanced on a variety of topics related to data-driven digital marketing.

Simon Poulton's latest articles

Content

Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook's handling of California user data might affect your business.

Simon Poulton | Jul 2, 2020 at 12:28 pm ET

PPC

New challenges ahead for attribution with the rise of intelligent tracking prevention

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

Simon Poulton | Jan 3, 2020 at 10:47 am ET

Platforms

PPC and machine learning: Where do we draw the line on automation?

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.

Simon Poulton | Jul 8, 2019 at 10:35 am ET

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Pixel problems: Troubleshooting your paid media tracking implementation

Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes.

Simon Poulton | Feb 6, 2019 at 11:45 am ET