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Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows Get Yourself Optimized and Marketing Speak.
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Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!
Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide to ensure a smooth transition.
Content
How To Attract Killer Links For E-Commerce Sites
Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired!
Amazon
Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO tools.
Content
Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Google Algorithm Updates
Understanding & Explaining A Realistic SEO Timeline
How long should it take to see SEO results? Columnist Stephan Spencer says there's no simple answer to this question, but explains some of the factors which may impact an SEO timeline.
Amazon
Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!
Things have certainly changed since Google took away keyword referral data, but columnist Stephan Spencer argues that these changes were for the better.
Content
Industrial Strength Link Analysis With LinkResearchTools
In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities.
Google Algorithm Updates
Want To Hire An Insanely Great SEO? Do These 7 Things First!
If you set up your hiring and recruitment processes correctly, you won't have to waste money on a bad hire.
Amazon
A Glimpse Into The Future Of Search With Futurist Ramez Naam
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas […]
Amazon
Scaling & Systematizing Your Link Building
I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until human cloning becomes a reality.) […]
SEO
Buyer Beware: 5 Tips For Spotting SEO Charlatans
I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they still persist. Perhaps I am fighting an uphill battle here because the world of SEO unfortunately has its fair share of charlatans who want […]
SEO
‘Tis The Season For Link Baiting
Ah, the holidays! It’s that time of year — for egg nog, carolers, sleigh rides, Yuletide cheer, roasting chestnuts, and… link bait! Yes, you heard right. The holidays are a great time to launch link bait campaigns, because you can piggy-back on the popularity of the holiday and of peoples’ enthusiasm for it. That doesn’t […]
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The Secret Life Of The Black Hat SEO
The black hat SEO flies under the radar. He doesn’t want to attract too much attention — he knows attention brings bad things. Essentially he lives in the shadows. He doesn’t speak at conferences. He doesn’t publish articles. He hangs out with other black hats at conferences and road trips. In my opinion, an affiliate-oriented […]
Amazon
25 Super Common SEO Mistakes
No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us… 1. Google AdWords Keyword Tool Set To Broad Match The Google AdWords Keyword Tool […]
Amazon
Google Power User Tips: SERP URL Parameters
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.) The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently […]
SEO
Google Power User Tips: Query Operators
I love showing off my Google power searching skills when presenting or meeting or talking with a prospective client. I just know it boosts my credibility in the eyes of my audience. Invest a bit of time in learning some of the lesser-used Google query refinements — i.e. the operators, parameters, and so forth — […]
Link Building
SEO Checklist Part 2: Best Practices
Continued from Part 1: 29 Worst Practices & Most Common SEO Failures. Best Practices Implementing the 14 best practices below (or at least some of them) and avoiding the worst practices should offer you a straightforward approach to better visibility in search engines, including Google, Yahoo!, and Bing. Best Practice Doing now Will do soon […]
SEO
29 Worst Practices & Most Common Failures: SEO Checklist Part I
Many consider search engine optimization as a sort of black box. But once the essential features of a search engine optimal website are laid out in a concise list, SEO is not nearly as mystifying. That’s where these checklists come in. They are designed for web marketers and web developers so that they can easily […]
Link Building
36 More SEO Myths That Won’t Die But Need To
The overwhelming response to my last article, 36 SEO Myths That Won’t Die But Need To, it prompted a followup feature, SEO Myths Reloaded: Clarifcations, Consensus And Controversy. In the process, I ended up with a significant number of additional myths: 36 to be exact. That brings us to a grand total of 72 SEO […]