Stephan Spencer

Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows Get Yourself Optimized and Marketing Speak.

Content

YouTube SEO 101: Get started optimizing video

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase...

Google

Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that...

SEO

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and...

PPC

Monetizing your SEO expertise

Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to...

SEO

SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just...

SEO

7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for...