Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that many […]
Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]
Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, […]