There’s no shortcut to authority: Why you need to take E-A-T seriously
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows Get Yourself Optimized and Marketing Speak.
Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.
Stephan Spencer | Apr 8, 2019 at 1:57 pm ETIt may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
Stephan Spencer | Oct 18, 2018 at 12:35 pm ETThe temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.
Stephan Spencer | Aug 22, 2018 at 1:23 pm ETIn this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.
Stephan Spencer | Jun 28, 2018 at 10:00 am ETNext up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.
Stephan Spencer | May 2, 2018 at 11:17 am ETIn Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
Stephan Spencer | Mar 7, 2018 at 10:24 am ETIn this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
Stephan Spencer | Jan 10, 2018 at 2:38 pm ETHow do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.
Stephan Spencer | Nov 15, 2017 at 10:36 am ETThere’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success.
Stephan Spencer | Sep 20, 2017 at 12:24 pm ETThink you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
Stephan Spencer | Jul 28, 2017 at 11:39 am ETWhat is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
Stephan Spencer | Jun 2, 2017 at 9:36 am ETSo you've found a great site to contribute content to -- or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
Stephan Spencer | Apr 5, 2017 at 9:14 am ETColumnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
Stephan Spencer | Feb 8, 2017 at 11:49 am ETColumnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.
Stephan Spencer | Dec 14, 2016 at 11:55 am ETColumnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.
Stephan Spencer | Oct 19, 2016 at 10:08 am ETWant some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
Stephan Spencer | Aug 25, 2016 at 9:33 am ETIn a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
Stephan Spencer | Jun 29, 2016 at 10:45 am ETObstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
Stephan Spencer | May 4, 2016 at 9:33 am ETColumnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the "10 blue links" mindset.
Stephan Spencer | Mar 11, 2016 at 10:06 am ETHow difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play!
Stephan Spencer | Dec 4, 2015 at 10:03 am ET