Contributor

Sylvain Deaure

About Sylvain Deaure

Sylvain Deaure is co-founder of 1492.vision, a Google Discover analytics service that won the Innovation Award at SMX Paris 2026. A 28-year veteran of the SEO industry, he previously built https://cocon.se (internal linking optimization) and played with Markov chains and text spinning before "AI content" was a thing. A regular speaker at French SEO conferences (SEO Summit, TeknSEO, SEO Camp'Us), he hunts algorithms, mines graphs and trains custom ML models for fun.

Sylvain Deaure's latest articles

SEO

Google’s Discover job posting confirms what the feed already shows

A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.

Damien Andell | Aug 26, 2026 at 10:30 am ET

SEO

Tailor Your Feed: The Google Discover fan-out that surfaces niche sites

Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.

Damien Andell | Jun 24, 2026 at 8:00 am ET

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SEO

Headline formats and Google Discover: What 3.4 million articles reveal

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.

Sylvain Deaure | Jun 15, 2026 at 1:26 pm ET

SEO

Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.

The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

Sylvain Deaure | May 12, 2026 at 1:20 pm ET

SEO

Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers

Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.

Sylvain Deaure | Apr 9, 2026 at 12:00 pm ET