How to decide which ecommerce categories deserve more internal links
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
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Toby Brissett's latest articles
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
How business context changes AI recommendations
See how three AI models responded as business context became progressively richer for the same strategic challenge.
Why next-question intent matters for AI search visibility
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.