Zareen Fidlon

As Head of AI Innovation and Senior Vice President of Integrated Marketing for PAN, Zareen leads the agency’s integrated marketing practice, overseeing content marketing, data & intelligence, experience design, social and paid media.

While Zareen has expertise in demand generation and ABM, her specialty is in creating and executing holistic marketing strategies that connect the dots between brand and demand marketing and customer growth across multi-channel activations. She leverages the latest digital marketing tactics to optimize scaling and growth, and is passionate about helping brands build a strong foundation, tell their stories through relevant and engaging content, and generate awareness, demand, and loyalty. Bringing over 20 years of B2B digital marketing experience, Zareen is a visionary leader who transforms ideas into tangible results.