FAQ: The Search Engine Land Awards
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Q. What Are “The Landy Awards”?
A. At Search Engine Land, we wanted to provide a meaningful way to “Celebrate the Power of Search” within the search marketing community.
The Search Engine Land Awards program, a.k.a. “The Landy Awards” are dedicated to honoring the best practices of search marketing by recognizing the consultants, agencies, in-house teams, search tools and platforms used by digital marketers to execute successful programs encompassing organic, paid, local, mobile and social search tactics.
Even better, a portion of the proceeds from awards entry fees and awards program sponsors will be donated to charitable causes, that’s even more reason to celebrate! Third Door Media guarantees a $5,000 minimum donation to charity.
Q. Is There An Entry Form I Need To Download?
No. The entry application process is entirely online, broken down into a five step process.
Once you create a user profile and select a category for entry, you will see fields to enter specific data required, depending on the category (SEO, SEM, individual or team awards) you select. You can complete your entry in phases, editing and updating until you finalize your submission.
Q. What Do I Need To Know Before Entering?
First, read all of the category descriptions thoroughly to understand specific criteria for each category.
After that, it’s up to you to write a compelling case study (750 words or less!) that incorporates all relevant details to meet requested criteria and provide supporting data (visual charts/graphs) for the judges’ review.
Judges will be looking for:
- Innovative strategies & creative tactics implemented.
- Best Practices / White-Hat methods employed.
- Resources & technology utilized.
- Tangible / Measurable business results – specific metrics are required depending on the category.
All data submitted is considered confidential by the judges, and they are not allowed to share entry materials publicly. At the final step of submission, you will be asked to note which details can/cannot be shared publicly.
The editorial staff of Search Engine Land, Third Door Media or its partners may request permission to summarize the finalists and/or winning entries post-event. You will be contacted if your entry is selected for editorial or promotional purposes prior to publication.
Q. Can I Submit An Entry To More Than One Category?
A. Yes. At the end of the application process, you will be asked if you want to copy the submission details to another category, or you can begin a second application from scratch before you complete the checkout process. Additional fees will apply for each category entered.
For example, if you are entering “Agency of the Year – SEO” but your team also manages paid search, you can copy the bulk of the application information to “Agency of the Year – SEM”. You’ll need to modify any submission materials explicitly requested for the second category, as needed / if significantly different from the first. In this case, paid search results would likely be different from organic.
Q. What If I Have A Question About An Awards Category or Entry Criteria?
A. We will update this FAQ and awards category details as necessary until the entry period closes. If you still have additional questions, please email email@example.com for more information.
Q. I Am A Consultant/Represent An Agency, Can I Submit My Work For A Client?
A. Of course – we want your work to get the credit it deserves! However, you must have full permission to include client company name/website and provide supporting client data as required. You must also provide a client-side reference, name and contact details with your submission.
Q. I Represent A Tool/Platform, What Categories Can We Enter?
At this time, we do not offer specific categories for software tools or platforms. However, vendors may submit a case study on how its own marketing team used SEO and/or SEM to drive awareness, leads and/or sales of SaaS tools and services, in any of the “Initiative” categories.
Also, please note that software vendors should not submit case studies on behalf of a customer. However, we do encourage vendors, tools and platforms to spread the word about entering The Landy Awards to their customer base of agency and client-side users. If you know of a customer using your tool/platform in an innovative way and is achieving exceptional results in SEO/SEM, they may submit details about how the tool has helped as part of their entry. Your tool or platform may receive recognition when nominees and winners are announced.
Q. Do You Accept Entries From Outside The USA?
A. Yes, The Landy Awards are open to global entries; non-US and international campaigns are eligible. However, all award applications and entries must be submitted in English.
Q. Who are the judges?
Our primary panel of judges — those who review the main campaign initiative categories — is limited to full-time employees and contractors of Third Door Media (our parent company) which also produces our conference series, Search Marketing Expo. This reduces any concerns around any competitors seeing information related to process or budget during judging. Also judging these highly sensitive categories are official representatives from the top search platforms, Google and Bing, who are also bound to strict confidentiality standards.
For the in-house team awards, we work with our trusted in-house workshop presenter Jessica Bowman and other internal resources. In the special case of the individual awards (Search Marketer of the Year), we invite the previous year’s winners to participate in selecting the successors along with past winners. (As of this writing, the rules state that each individual may only receive this honor once.)
Other measures are in place to reduce conflicts of interest in judging, and judges are asked to recuse themselves from reviewing and scoring any application in which they may have a personal or business connection.
Q. When Will The Awards Ceremony Take Place?
A. The Landy Awards winners will be announced during an evening celebration in conjunction with the annual Search Marketing Expo event, on October 25, 2017 in NYC.
The awards celebration will feature an open bar, dinner during the awards ceremony and live entertainment. Gala tickets are currently only available to awards finalists.
Q. Can My Company Sponsor The Landy Awards & Celebration Gala @SMX East?
A. Absolutely! There are several sponsorship opportunities for industry leading organizations including agencies, search marketing tools and platforms to gain visibility through media impressions and on-site at the awards ceremony and celebration event. Sponsoring the awards will not affect the outcome of the independent, editorially driven judging process.
To learn more about sponsoring the 2017 Search Engine Land Awards, contact us now at: firstname.lastname@example.org
Q. How Much Do You Expect To Donate To The Charities Selected?
A. A portion of proceeds from the awards entry fees and event tickets (after expenses) will be donated to a designated non-profit organization. The SMX community has donated over $80,000 to worthy causes in the last decade. Third Door Media, publisher of Search Engine Land, producer of The Landy Awards and SMX, guarantees a minimum of $5,000 will be donated.
The selected charity for 2017 is WomenWhoCode.
Q. How Should I Talk About / Follow The Landy Awards On Social Media?
A. We’ll primarily be sharing news and updates about The Landy Awards on all of Search Engine Land’s main social media accounts. Please use #LandyAwards #searchawards as the primary hashtags for the awards program and event!
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