Search Engine Land Awards 2024: Complete finalists list

Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024.

Two other agencies earning finalist status four times are:

• NP Digital.
• Stella Rising.

Meanwhile, four agencies earned nominations in three categories of the 2024 Search Engine Land Awards:

• Amsive.
• Digital Hitmen.
• Higher Visibility.
• LOCALiQ UK.

In-house team of the year – SEO

The competition was fierce in most of our categories – but one category had a clear winner. So we couldn’t think of a reason to wait to reveal it:

• The winner of the In-House Team of the Year – SEO is … Turnpoint Services for its entry: From Agency-Dependent to In-House Success: Boosting Organic Revenue by 40% and Reducing Load Speed by 85%.

Congrats!

All the other winners of the 2024 Search Engine Land Awards will be revealed Monday, Oct. 21.

Meet Search Engine Land 2024 award winners at SMX Next

We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. 13). We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, which I’ll moderate, and one on the PPC side, which will be moderated by Search Engine Land’s Paid Media Editor Anu Adegbola.

If you haven’t yet, make sure to register for free for SMX Next.

The full list of finalists

Best use of AI technology in search marketing

• Amsive & Us Weekly – Beyond Headlines: An AI-Driven Google Discover Strategy for Publishers
• Navigating New Waters in 2024: Sail Outdoors‘ AI-Driven Success Story (Adviso)
• Adwise – pAthwIse: the first ever Semantic AI redirect tool
• Leveraging AI-Powered Bid Strategies to Improve Patient Outcomes in the Pharma Vertical (Blinded Pharma Client and Publicis Health Media)
• Yotel Leverages the Power of AI to Increase ROAS by 23% and Save 10+ Hours of Manual Work Per Week

Best overall PPC initiative – Small business

• Megethos & Doc2Doc Lending: Significant Funded Loan Increase at Profitable CAC
• Yoghurt Digital Boosts Larsen Jewellery Leads by 316% with only a 34% Lift in Spend

Best overall PPC initiative – Enterprise

• AIMCLEAR® Pilots Luxury Yacht Rental Brand to Extraordinary Growth
• Liberty Costa Rica Paid Search Performance 2024 (Liberty Latin America)
• Mad Fish Digital Implements UGC Style Video Creative to generate a 387% increase in Leads at a 53% decrease in CPL.
• Strategic Search Success: How Stella Rising Elevated Coldwell Banker’s Lead Generation in 2024
• Yoghurt Digital Boosts P&O Cruise’s Paid Search Revenue by 94% with a 22% Lift in Yield

Best commerce search marketing initiative – PPC

• Navigating New Waters: Sail Outdoors‘ Triumph in PPC Marketing Amidst 2024 Challenges (Adviso)
• Matas achieves 22% revenue growth by bridging online success with in-store sales (Precis)
• Megethos & Medical Monks – Scaling Google Ads Sales and Efficiency with Strategic Segmentation
• Efficiency at scale. Paid search strategy delivers +28% revenue boost with decreased spend. (Zagg and NP Digital)
• How VaynerMedia Increased New Era‘s Pixel RoAS 80% YoY

Best local search marketing initiative – PPC

• Agency Transforms Automotive Marketing with Budget-Savvy Digital Innovation (Adtaxi)
• Local PPC Excellence: Driving 26% More Store Visits and 23% Higher Revenue for Simplex (Adviso)
• Scalable PPC Excellence: Driving Growth for HOTWORX with Strategic Local Search Initiatives (Higher Visibility)
• Matas achieves 22% revenue growth by bridging online success with in-store sales (Precis)
• Trimming the Fat: Utilizing Patient-Driven Data to Strategically Align Search Targeting and Improve Engagement (Blinded Healthcare Client and Publicis Health Media)

Best B2B search marketing initiative – PPC

• How Augurian Helped Digi International Crush MQL Goals by 66% using LinkedIn Ads
• Corelight and Blackbird PPC: Using First-Party Data for 62% More Pipeline with 36% Efficiency Gains
• dentsu Benelux & MegaGroup Trade – Utilizing New Customer Acquisition & Conversion Value Rules for B2B success
• Getting Healthier without Cookies: How Jordan Digital Marketing Helped Sentry Increase Revenue by 101% in a New World of Measurement
• How Workshop Digital achieved a 28% increase in MQLs while reducing cost per MQL for S&P Global Market Intelligence

Best integration of search into omnichannel marketing

• How Bloom Digital increased high-quality conversions for a local gardening service by 206% (in winter)!
• Omnichannel Integration Strategy – Mas movil Panama (Liberty Latin America)
• How LOCALiQ UK helped DM Hall Achieve 127% Increase in Leads via Omnichannel marketing (SEO, Paid Search, Paid Social)
• Matas achieves 22% revenue growth by bridging online success with in-store sales (Precis Digital)
• Media unification. Full-funnel approach fuels paid search KPI’s, driving awareness & conversions. (NP Digital)

Best overall SEO initiative – Small business

• The Great Organic Comeback: How Amsive Drove Squaremouth from Page 5 to Top 5
• How Bernard Zitzer Boosted Placetel‘s Search Visibility by 550%+ by Outperforming the German Phone Book with an Innovative Content Experience Strategy
• How Strategic SEO Transformed Steel Frames WA into a Market Leader (Digital Hitmen)
• Making Opioid Treatment Accessible Through SEO: How Socium Media Grew Ophelia’s First-Page Keywords by 587% and Organic Traffic by 78%
• Visit Lake Tahoe Achieves 45% Organic Traffic Boost in Just One Year (Noble Studios)

Best overall SEO initiative – Enterprise

• How Bold Orange Achieved a 65% YoY Lead Conversion Boost and 330% Organic Mobile Traffic Surge in a Hyper-Competitive Niche
• Digimetri & Vodafone Turkiye – Growing Audience with Targeted Content Strategy
• FindLaw.com Helpful Content Optimization & Prioritization
• How We Found Our SEO Mojo (Morningstar)
• Razorfish & Grey Goose Vodka’s integrated search approach leads to US Open SERP takeover and 16% increase in search traffic with 96% less spend

Best commerce search marketing initiative – SEO

• How Constellation (Razorfish) Elevated Organic Search Revenue by +356% YoY for Samsung’s Flagship S-Series Phone Launch
• User-Centric SEO Approach Drives 329% Sales Increase for Online Flooring Store (Digital Hitmen)
• How Logical Position Improved Driven Racing Oil’s Visibility & Increased Traffic by more than 1000%
• Hello Kitty’s 50th. Claire’s organic search strategy boosts traffic, increases sales by 20X. (NP Digital)
• How Searchbloom Increased Organic Search Revenue by 348% via Ecommerce SEO & CRO

Best local search marketing initiative – SEO

• Amsive & Tower Loan: Boosting Bucks for Local Branches & Community Members
• C-4 Analytics‘ Content Overhaul Drives Goal Completions for CT Dealer Group
• Niche Strategy Achieves 179% Increase in Organic Leads for Aries Car Rental (Digital Hitmen)
• How LOCALiQ UK Delivered a 277% Increase in New Users for The Cut & Craft via SEO
• How Stella Rising SEO Supported CCRM‘s Where to Begin Campaign

Best B2B search marketing initiative – SEO

• AdLift & Schneider Electric Global – Global SEO Domination
• Augurian Helps Smartpress Pivot to B2B By Growing Revenue by 55% YoY via SEO
• How Gusto achieved 102% conversions growth and 265% Non-Branded visibility lift with Product section re-imagine.
• HigherVisibility & Evolve Bank & Trust – The Path to Prosperity
• Boosting Conversions with Customer-Centric Content (Nextech and Pan Galactic Digital)

Agency of the year – PPC

• Transforming Perceptions: How Adviso’s Data-Driven Search Campaigns Boosted CAA-Québec’s Insurance Sales by 200%
• Block & Tam – Solving The Top PPC Challenges Faced by Ecommerce Brands in 2024
• How Ovative Group Helped an Outdoors Retailer Grow Store Sales by +43% During Holiday 2023
• Communication, Collaboration & Coordination: Managing DTC & HCP Audiences Within One Agency Benefit Both Client & Agency (Publicis Health Media)
• Stella Rising SEM Team: Success through Profit-Driven Innovation and Excellence

Agency of the year – SEO

• AdLift – Delivering ROI Campaigns since 2009
• HigherVisibility & Evolve Bank & Trust – The Path to Prosperity
• LOCALiQ UK – Boosting SEO Growth with Masterclasses for UK Sales Leaders & Businesses
• Hello Kitty’s 50th. Claire’s organic search strategy boosts traffic, increases sales by 20X. (NP Digital)
• Stella Rising: Redefining SEO Excellence with Enterprise-Scale Results and Client-Centric Strategy

In-house team of the year – PPC

• The Real Heroes of MANSCAPED®
• In-House Media Team Surpasses Industry Trends by Boosting Leads and Enrollment Amid Significant Transformations (Risepoint)
• From Agency-Dependent to In-House Success: Elevating Paid Media Efficiency and Boosting Conversions by 88% (TurnPoint Services)
• Zenni Optical‘s In-House Paid Search Drives Both Revenue & ROAS Growth by Balancing AI and Manual Management

Search marketer of the year

• Kristan Bauer
• Jorge Castro
• Jo Juliana Turnbull
• Nicolas Villeneuve

Small agency of the year – PPC

• Blackbird PPC: Scaling Business Growth with Elite Efficiency through Advanced Media and Measurement
• Bada Bing, Bada Boom: Digital Strike‘s PPC Strategy For Fundraising Brick Boosts Leads Over 330%

Small agency of the year – SEO

• SeOHMYGOODNESS: Digital Strike‘s SEO Strategy for HyperFiber Ranks 1.1k+ Keywords in 1 Year
• How Flywheel Digital increased Willful’s content hub traffic by 42% through volatile algorithm updates
• How Hot House delivered more than 200% growth in organic revenue for TOG24
• How our digital PR and blog content efforts drove a +91% YoY increase in non-brand traffic (Sosemo)
• Empowering Small Businesses: TopHatRank’s SEO Coaching and Educational Initiatives Turn New Blogs into Thriving Businesses

A huge thank you to our judges

A much-deserved thank you to our awesome group of judges for the 2024 Search Engine Land Awards. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions. Thank you:

• Anu Adegbola
• Brett Bodofsky
• Rachel Bucey Klein
• Nicole Farley
• Brad Geddes
• Celeste Gonzales
• Amy Hebdon
• Cory Henke
• Navah Hopkins
• Olya Ianovskaia
• Amanda Jordan
• Joseph Kerschbaum
• Melissa Mackey
• Mordy Oberstein
• Sara Resnick
• Barry Schwartz
• Sara Taher
• Kyle Wiebalk