PPC
New features out for Google Ads Editor version 1.8
Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor.
Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
PPC
Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor.
Carolyn Lyden | Nov 10, 2021 at 10:24 am ETProfessional Development
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Carolyn Lyden | Nov 9, 2021 at 11:00 am ETCommerce
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Carolyn Lyden | Nov 9, 2021 at 10:27 am ETLocal
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
Carolyn Lyden | Nov 8, 2021 at 1:14 pm ETPPC
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they're ready to buy.
Carolyn Lyden | Nov 4, 2021 at 2:47 pm ETPPC
Those who were duped lost over half a million dollars by cryptocurrency scammers.
Carolyn Lyden | Nov 4, 2021 at 1:43 pm ETCommerce
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
Carolyn Lyden | Nov 3, 2021 at 12:28 pm ETPPC
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).
Carolyn Lyden | Nov 3, 2021 at 11:10 am ETPPC
If there's potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.
Carolyn Lyden | Nov 3, 2021 at 10:10 am ETContent
The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.
Carolyn Lyden | Nov 3, 2021 at 10:00 am ETPPC
The announcement also indicates that upcoming features include "enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly."
Carolyn Lyden | Nov 2, 2021 at 12:45 pm ETPPC
Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.
Carolyn Lyden | Nov 2, 2021 at 7:00 am ETSocial
Plus, the secret to managing people is less management and more peopling
Carolyn Lyden | Oct 29, 2021 at 10:00 am ETSocial
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).
Carolyn Lyden | Oct 28, 2021 at 4:47 pm ETSocial
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.
Carolyn Lyden | Oct 28, 2021 at 11:08 am ETPPC
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Carolyn Lyden | Oct 27, 2021 at 12:45 pm ETPPC
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Carolyn Lyden | Oct 25, 2021 at 2:13 pm ETAnalytics & Conversion
Plus, how to overcome pretty much any SEO issue and see results
Carolyn Lyden | Oct 25, 2021 at 10:00 am ETPPC
Plus, Facebook updates measurement and reporting products
Carolyn Lyden | Oct 22, 2021 at 10:00 am ETSocial
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
Carolyn Lyden | Oct 21, 2021 at 9:37 am ET