Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
Health insurance advertisers in the U.S. now required to pass Google Ads certification
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare...
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation...
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment...
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and...
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and...
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in...
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search...
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data...
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users'...
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to...
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for...
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for...
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the...
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from...
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to...
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy...
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests...
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last...
Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday’s daily brief
Plus, Instagram expands accessibility in...