Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter...
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a...
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX...
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says...
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no...
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data...
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter...
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop...
A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against nonbinary...
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search...
Is Google moving toward being search marketing’s point of singularity: Thursday’s daily brief
Plus, we’re looking for speakers for SMX...
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and...
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover...
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of...
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations...
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight...
Facebook testing brand safety topic exclusions for advertisers
"This is the first time the Feed environment would be managed though controls," company...
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business...