Mozilla tests Bing as the default search engine for 1% of users
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for...
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features...
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link...
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career...
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations...
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO...
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and...
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control...
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and...
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products....
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in...
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX...
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of...
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business...
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch...
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND...
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more...