• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Mobile

Chipmakers Demo Android Prototype Phones In Barcelona

This week the mega mobile conference 3GSM (now formally called the GSMA Mobile World Congress) is taking place in Barcelona, Spain. And true to the pre-conference hype and speculation, several mobile chip makers are showing off Android prototype phones. (Gizmodo has a “hands-on” video with a prototype from the conference.) It’s important to note that […]

Greg Sterling on February 11, 2008 at 10:58 am
  • More

This week the mega mobile conference 3GSM (now formally called the GSMA Mobile World Congress) is taking place in Barcelona, Spain. And true to the pre-conference hype and speculation, several mobile chip makers are showing off Android prototype phones. (Gizmodo has a “hands-on” video with a prototype from the conference.) It’s important to note that these prototypes are just demonstration phones and not impending models to be released. However, Google’s Andy Rubin had said previously that we would see consumer handsets running Android in the second half of this year.


Notwithstanding Google’s commitment to mobile and mobile search, it’s not clear that Android will be the success Google is hoping for. There are lots of competing “open” platforms (including the LiMo Foundation, another Linux-based mobile development platform). And then there’s the iPhone, which continues to loom large over the entire industry and has a big head start. Android in many ways is benefiting from the iPhone’s success and offers a potential “answer” for some carriers. But there are plenty of handset makers that are independently trying to emulate or exceed the iPhone’s de-facto standard for usability and consumer appeal.

There are two other developments that may ultimately boost Google mobile search and monetization much more than Android. They are the market shift toward smartphones (partly as a result of the iPhone) and improving mobile browsers, such as Opera Mobile and the forthcoming Skyfire browser. Mozilla is also working on a mobile browser that offers an experience more like traditional Web browsing than WAP is today.

Smartphone ownership is correlated with increased mobile Web browsing. And browsers that are more intuitive and easy to use, offering a version of the desktop experience, will help Google because of its dominant search market share. In other words, the more the mobile handset and PC desktop are integrated and like one another, the more that will tend to benefit Google.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Channel: MobileGoogle: Mobile

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok