Google outlines 2025 ads API roadmap
Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year.
By the numbers:
- 3 major versions (V19, V20, V21)
- 2 minor updates (V19_1, V20_1)
- 12-month sunset window for each version
Key dates:
- V19: February/March 2025 launch
- V20: Mid-year release
- V21: Q4 2025 rollout
Why we care. This roadmap helps you and developers plan technical resources and implementations for the coming year.
Between the lines. The staggered release schedule suggests Google is maintaining its pattern of quarterly updates while giving developers significant transition time.
What’s next? Developers should monitor Google’s release notes for specific feature changes and deprecation schedules, as dates may shift.
Keep in mind. The schedule is tentative and may be adjusted, with versions potentially being added, removed, or reclassified between major and minor releases.
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In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.