Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Anu Adegbola on July 23, 2024 at 10:51 am | Reading time: 1 minute
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions.
Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking.
Details.
- The notification offers a consultation with Google’s technical support team.
- Users can book an appointment to discuss implementing enhanced conversions.
- A “Get started” button directs advertisers to a workflow in the Google Help Center.
How to check eligibility.
- Look for the notification in your Google Ads account.
- Alternatively, you can check eligibility by updating a specific URL with your account’s ocid number.
First seen. We were first alerted to this update from PPC News Feed:
What’s next. Advertisers who implement enhanced conversions may see improved measurement accuracy and campaign performance as the digital ad landscape evolves.
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About the author
Staff
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.