Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

Appears to be the first-ever commercialization of Google's home assistant product.

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Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.”

The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (Listen for the cute “yeah!” at the end):

For more, see our full story on Marketing Land.

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Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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