Generative Engine Optimization (GEO)
Search Engine Land is your go-to-source source for Generative Engine Optimization (GEO) news, trends, and cutting-edge content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies at the forefront of AI in search marketing.
Google AI Overviews: Breaking down innovations
Explore detailed insights into Google’s latest advancements in AI-powered search features, such as Google AI Overviews. From updates on how these tools shape search results to actionable tips for SEOs to maximize visibility, we cover the strategies you need to stay ahead.
Bing Generative Search: A competitive edge
Stay informed on Microsoft’s groundbreaking work in Bing Generative Search. Dive into news stories that explore the latest in generative AI’s impact on Bing and how marketers can leverage this technology to gain a competitive advantage.
Emerging AI search platforms: Expanding possibilities
The rise of new AI-driven tools is reshaping the search landscape beyond traditional players. Platforms like Perplexity AI and Microsoft Copilot offer innovative approaches to search, focusing on conversational, context-rich results tailored to user intent.
These tools showcase how emerging platforms can complement existing strategies, helping marketers harness the full potential of AI to drive engagement and efficiency.
Don’t miss out on the AI evolution in search! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay ahead in the rapidly evolving landscape of search marketing!
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
Answer engine optimization: 6 AI models you should optimize for
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
AI and online reputation: How to stay in control
Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
How to withstand algorithm updates and optimize for AI search
Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
As AI scraping surges, AI search traffic fails to follow: Report
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%
How to use ChatGPT Tasks for SEO
Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.
Leveraging generative AI in ad scripts for Google Ads optimization
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.
How to use OpenAI’s Deep Research for smarter SEO strategies
ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.
Top AI tools and tactics you should be using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
Not appearing in Google AI Overviews significantly harms webpages: Study
Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
Why you need humans, not just AI, to run great SEO campaigns
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.
From search to AI agents: The future of digital experiences
AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.
7 best AI image generation tools to bring your content to life
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
How marketing leaders are adjusting Google, AI search strategies
YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
SEO today and beyond: 8 ways to balance what works now with what’s to come
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
4 practical ways to use generative AI for ad copywriting
From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
3 ways to use AI for SEO wins in 2025
AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.
Google AI Overviews: Everything you need to know
Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.
Does schema still matter in AI search?
Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.