Google launches new Google Finance features in search and drops the portfolio feature

Check out the new Google Finance, which means many will lose the "portfolio" feature in the old Google Finance.

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Google announced it is launching a new Google Finance experience today that brings many of the finance features directly into Google Search on desktop and mobile. With this launch, Google has dropped the portfolio, the ability to download your portfolio, and historical tables — which we saw coming a couple of months ago.

In search, there will be a new tab at the top named “Finance.” When you click on that tab, you will be taken into the new Google Finance. This shows you “performance information about stocks you’ve chosen to follow, recommendations on other stocks to follow based on your interests, related news, market indices, and currencies,” Google said.

When this fully rolls out, you will be able to access the “finance” link when you do a search on Google for finance-related information or “Market summary” in the finance section of search, Google explained. You will also be able to see the new Google Finance at google.com/finance.

Here is a GIF of it in action:

new Google Finance


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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