Google Local Search Algorithm Explored
Matt McGee’s 10 Likely Elements of Google’s Local Search Algorithm explores what makes Google Local different from Google.com algorithmically. Here they are in summary:
- Use of Google’s Local Business Center (LBC)
- Availability/Trust of other business data
- A Business Web Site
- Listings in 2nd-tier Local Directories
- Listings in Vertical Directories
- References from other Web sites
- Reviews
- Proximity to location
- Location Prominence and User Query
- Use of other Google services
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Algorithm
Google
Google Business Profile
Google Maps
Google Search
LBC Express
Matt Mcgee
Search engine optimization
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