Google Local Search Algorithm Explored
Matt McGee’s 10 Likely Elements of Google’s Local Search Algorithm explores what makes Google Local different from Google.com algorithmically. Here they are in summary: Use of Google’s Local Business Center (LBC) Availability/Trust of other business data A Business Web Site Listings in 2nd-tier Local Directories Listings in Vertical Directories References from other Web sites Reviews […]
Barry Schwartz on February 16, 2007 at 9:54 am | Reading time: 1 minute
Matt McGee’s 10 Likely Elements of Google’s Local Search Algorithm explores what makes Google Local different from Google.com algorithmically. Here they are in summary:
- Use of Google’s Local Business Center (LBC)
- Availability/Trust of other business data
- A Business Web Site
- Listings in 2nd-tier Local Directories
- Listings in Vertical Directories
- References from other Web sites
- Reviews
- Proximity to location
- Location Prominence and User Query
- Use of other Google services
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.