All the AdWords & Google Analytics changes announced at Google Performance Summit 2016

Today at the Google Performance Summit, Google announced a wide number of changes to AdWords & Google Analytics, including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.

Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Today’s opening keynote covered all the major announcements, which are covered in our formal stories:

• Google announces significant changes to AdWords bidding and text ads
• Google AdWords to break up tablet & desktop and enable a mobile base bid
• Official: Google to roll out Expanded Text Ads for all devices
• Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
• Google has measured 1 billion+ store visits from AdWords ads globally
• Google to expand “Store Visits” online-to-offline foot traffic measurement
• WATCH: Google lets you speak in natural language & get analytics reports
• Google is completely redesigning AdWords: Offers first peek
• Google confirms live demo of new AdWords redesign will happen on May 24
• Google now handles at least 2 trillion searches per year

You can find the keynote here (jump to 28 minutes in):

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About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.