Google Ads adds automatic text overlays to Demand Gen video ads
Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.
Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search and PMax campaigns.
New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.
Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode.
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Whether you’re using AI for insights, as a campaign copilot, or to automate tasks, these tactics can help you get more from your campaigns.
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
Google is changing how Demand Gen Display ad views are counted for view-through conversion attribution.
Learn how to write meta descriptions that are SEO-friendly. And lead to more organic clicks.
Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and AI guardrails.
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
Old ads, multiple accounts, and mismatched information can trigger suspensions. Here's how to find the problem and strengthen your appeal.
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
Catch PPC account changes, budget problems, and unusual performance between audits — without turning every fluctuation into an alert.
Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator insights.
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
Combine AI Max expanded matches and landing page matches to measure conversion contribution and identify campaigns worth investigating.