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Topic: Google Ads
Google Ads may count offline conversions in the wrong accounts
Even uploads marked 'Successful' or '#OK' may not be counted as conversions. Here's why that happens and how to verify your data.
Google Ads Search terms match type vs Search terms match type (Keywords)
Ginny Marvin, the Google Ads Liaison said they are different because the two fields map to two different places in the user interface.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
How Google Ads promotions can inflate ROAS and hurt profits
Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can protect your profits.
5 signals you need for better Google Ads forecasts in 2027
Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic acquisition costs.
How to use Google Ads attributed branded searches to measure brand impact
Campaign data reveals which creatives and audiences drive branded searches, how to interpret the results, and where the metric falls short.
How to calculate share of voice (+ Why it matters for SEO)
Learn how to measure share of voice in organic and AI search—and turn that data into decisions that actually grow your brand's visibility.
walkerOS: A data collection alternative to gtag.js
Take control of your tracking data with an open source platform supporting server-side collection and integrations with GA4 and Google Ads.
Google Ads adds ‘All Conversions’ tab to simplify conversion tracking and audits
Google Ads introduces an All Conversions tab, making it easier to review conversion settings, troubleshoot tracking issues and audit accounts.
Google Ads tests ad group-level seasonal adjustments for App campaigns
Google Ads is testing ad group-level seasonal adjustments for App campaigns, allowing more control over Smart Bidding during promotions.
7 Google Ads conversion tracking mistakes to avoid
Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.
Google Ads introduces centralized dashboard for tracking policy issues
Google Ads introduces a centralized Policy Summary dashboard to help advertisers track, manage and prioritize policy issues across their accounts.
How to build a Google Ads dashboard with Claude that ties spend to outcomes
Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping campaigns
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping, unlocking more conversion opportunities.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
Google Ads expands customer acquisition and retention controls
Google Ads is expanding customer acquisition and retention tools with new bidding controls to help advertisers reach and re-engage valuable customers.
Squeeze page: Step-by-step tutorial (+ Eemplate)
A complete guide to creating a squeeze page that converts. Includes lots of real life case studies and examples.
Google Ads asset group A/B testing toggle spotted in Performance Max
A new Google Ads toggle could let Performance Max advertisers A/B test different creative messaging within asset groups.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
How much does Google Ads cost? (2026 data + insights)
Compare CPCs across 10 industries, pick a starter budget, and use our checklist to lower spend and improve ROI.
Six-step essential guide to choosing keywords
How do you choose the best keyword for SEO? This step-by-step guide has you covered.
Google Ads AI Max spotted automatically enabled in some Ad Grants accounts
Google Ads is reportedly enabling AI Max in some Ad Grants accounts, raising concerns about search relevance and click-through rates.
Google Local Services Ads removes featured professionals
Google Local Services Ads is removing featured professionals and making headshots optional without affecting ad serving.
How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Google Ads extends Demand Gen cost adjustments from 3 weeks to 60 days
Google Ads extends Demand Gen cost adjustments from three weeks to 60 days, helping eligible campaigns manage costs during the learning phase.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
Monetize with YouTube ads
This comprehensive guide covers how ads on YouTube work, how to make more money from ads, and how to become eligible for the YouTube Partner Program.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads’ new automotive model feeds let eligible vehicle manufacturers showcase vehicle images, pricing and features directly in Search ads.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
What the PPC agency of 2027 will look like
As routine PPC work gets automated, agencies face a bigger question: What will clients still pay humans to do?
Google Ads API moves to twice-monthly releases starting with v26
Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing migration requirements.
Google Ads adds Search terms and ad combinations report for AI Max
Google Ads’ new AI Max report gives advertisers clearer insights into search terms, ad copy and landing pages
Google Ads tests AI-powered campaign creation using natural language
Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language
Google Ads tests automated bidding for Video Reach campaigns
Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually setting a Target CPM.