Google Tests Different Colors For Stars Ratings In Search Results

Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Google may present you with a ratings in the form of five star ratings, with the stars in an orange/gold color. Google is now testing those stars in different colors, including […]

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Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Google may present you with a ratings in the form of five star ratings, with the stars in an orange/gold color.

Google is now testing those stars in different colors, including green, gray, blue, red and a bright yellow.

Here are nice screen shots from Rubén Gómez:

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google-gray-stars

google-green-stars

google-red-stars

google-blue-stars

Many searchers are now seeing these various color tests.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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