Google TV Ads Tells How DVRs Affect Your Ads

By Matt McGee

Published: January 29, 2009 at 1:15 pm

Google’s TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here’s the formal explanation from Google’s announcement:

“[Time-shifted viewership data] … provides you with insight into how and when viewers see your ads during DVR playback of recorded content. As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership.”

The new reports are free, and are live in advertiser accounts now. Google’s blog post includes a video showing how to access them.

Explore more on

Advertising Digital video recorder Google Television advertisement

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.