Topic: Blog

Why Should You Have A Blog?

Even if no one reads your blog regularly, it’s surprisingly still worth having in a wide variety of ways. The blogosphere doesn’t have to welcome you with open arms for you to reap the benefits of typing whatever you feel. There are many reasons for this, all of which seem counter-intuitive until you realise how […]

Digital Marketing Basics

If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different channels and platforms that it can be hard for anyone to keep up, or even know where to start. That is where this […]

SearchCap: Google gas, link profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for […]

Google Blog Search Now Within Google News Search

Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop down and checking off […]

Google Launches Google News Publisher Center

Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center. As long as your news site is verified within Google Webmaster Tools and already included in Google News, you should see […]

SearchCap: Bing On Links, Google PLA Tests & Brand Bias

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search […]

SearchCap: Pinterest Guided Search & Baidu Earnings Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014 Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues […]

Google To Look Into Movie Blogs Losing Traffic

About eight different movie blog sites, including Slashfilm.com, have apparently lost traffic in Google — and the issue is big enough that Google is looking into it. The owner and editor of /Film called out to Google’s head of search spam, Matt Cutts, about this issue on Saturday: @mattcutts any ideas why so many movie blogs […]

SearchCap: The Day In Search, January 29, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: People, Videos, News: Twitter Adds New Search Filters Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. […]

SearchCap: The Day In Search, January 17, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with […]

SearchCap: The Day In Search, November 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your […]

SearchCap: The Day In Search, October 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Webmaster Tools Adds “Security Issues” Section Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to […]

SearchCap: The Day In Search, October 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic […]

SearchCap: The Day In Search, October 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the removal of its “Who can […]

SearchCap: The Day In Search, October 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]

SearchCap: The Day In Search, September 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search […]

SearchCap: The Day In Search, July 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]

SMX Social Media Marketing 2012: Blow Me Away Blogging

Blow Me Away Blogging Presentations from SMX Social Media Marketing, December 2012 For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments […]

Only 9% Of Tech Blogs Implement Google Authorship Properly

A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the […]

SearchCap: The Day In Search, August 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]