Google Ads introduces new ValueTrack parameter to identify AI Max traffic
Google Ads introduces a new ValueTrack parameter to help advertisers identify AI Max expansion clicks and separate them from standard keyword traffic
Topic: Artificial intelligence
How to build an SEO content roadmap around revenue
A topic with fewer searches can deliver far more revenue. Here's how to spot those opportunities and give supporting content its proper role.
How software buyers use AI
Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
Yahoo Scout out of beta and Yahoo adds Pivot Search
Yahoo Scout also answered more than 3 billion answers.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
AI search activity is nearly invisible in Google Ads search terms reports: Study
An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
AI reasoning, refusals, and the case for SEO verification
A chatbot's explanation may be a convincing story rather than evidence. Here's what that means for your audits, reporting, and AI visibility.
AI knows what your brand does, but not who it’s for
AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say about your brand.
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
Six best enterprise SEO tools for optimizing at scale
Compare 6 top enterprise SEO tools and find the best platform for scaling your organization's SEO efforts.
Google AI Mode adds home services booking links
Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered recommendations.
Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Microsoft Clarity starts analyzing and processing agentic activity.
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
Content audit: How to run it in six easy steps
What is a Content Audit? And how can it help improve your SEO results? Get the full answers in this in-depth guide.
Vibe marketing: Hype, reality, and real case studies
Vibe marketing explained with proof. Real case studies, real wins, and the pitfalls marketers hit when AI workflows don’t deliver.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.
Managed SEO automation: Faster workflows, higher expectations
As competitors embrace AI-driven SEO, knowing what to automate, what to oversee, and where to apply human expertise is becoming critical.
Title tags and page titles: How to write them (+ Steal our free formula templates)
We changed one blog title and jumped from position 4 to 1. This guide shows you exactly how — plus 50+ title tag formulas to steal.
SEO for manufacturers: Definition, benefits, and top tactics
SEO helps manufacturing companies drive qualified traffic to their websites and increase conversions.
Beyond demand capture: Why performance marketers need brand marketing
Learn when to invest in demand creation, which metrics matter, and how to test new growth opportunities without sacrificing accountability.
Every AI follow-up question is another SEO opportunity
As Google moves buyers further down the funnel within search results, your content needs to anticipate what they'll want to know next.
How to build an action-oriented second brain for SEO
Put AI to work before your day begins with automated research, prepared drafts, task tracking, and feedback that improves future work.
The quiet click: Why people read AI answers and click anyway
Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to SEO.
How to calculate share of voice (+ Why it matters for SEO)
Learn how to measure share of voice in organic and AI search—and turn that data into decisions that actually grow your brand's visibility.