AI knows what your brand does, but not who it’s for
AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say about your brand.
Topic: Artificial intelligence
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
Google AI Mode adds home services booking links
Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered recommendations.
Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Microsoft Clarity starts analyzing and processing agentic activity.
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.
Managed SEO automation: Faster workflows, higher expectations
As competitors embrace AI-driven SEO, knowing what to automate, what to oversee, and where to apply human expertise is becoming critical.
Beyond demand capture: Why performance marketers need brand marketing
Learn when to invest in demand creation, which metrics matter, and how to test new growth opportunities without sacrificing accountability.
Every AI follow-up question is another SEO opportunity
As Google moves buyers further down the funnel within search results, your content needs to anticipate what they'll want to know next.
How to build an action-oriented second brain for SEO
Put AI to work before your day begins with automated research, prepared drafts, task tracking, and feedback that improves future work.
The quiet click: Why people read AI answers and click anyway
Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to SEO.
Google also gives publishers more control over how AI uses their content
Google is also joining the IETF, the global internet standard-setting body, standard for these new AI controls.
Microsoft Bing gives publishers more control over how AI uses their content
Microsoft is giving publishers separate controls to opt out of AI training and AI search grounding while preserving their eligibility to appear in traditional Bing search results.
Core Web Vitals optimization can be a waste of time
Every hour spent chasing a perfect PageSpeed score is an hour taken from SEO work that could move the needle. Here's where to focus instead.
Google AI Overviews are pushing News Boxes out of search results: Study
News Box-only SERPs fell from 75% to 34% in 11 months, raising new concerns about publishers' visibility in Google Search.
Google AI opt-out test finds unexpected drop in organic clicks
Appearing in both AI answers and traditional organic search results could build trust and increase clicks, according to a small test.
Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
AI traffic drives 83% more revenue per visit for retailers: Adobe
AI-referred shoppers spent 73% more time on retail sites, viewed 25% more pages and added products to carts at a 53% higher rate.
Is AI search ghosting your brand? Here’s how to fight back
Your content could power AI answers without brand mentions. Here's how to spot ghost citations and prioritize fixes to improve visibility.
Google: AI Mode’s lower monetization slowed Search ad growth
Google Search ad revenue grew 12% to $63.3 billion in Q3. Search query growth hit a five-year high, driven by AI.
Google AI Mode tests clearer labels for sponsored and organic shopping results
Google AI Mode is testing clearer “Sponsored” and “All products” headings to distinguish paid ads from organic shopping results.
SEOs, we need to talk about E-E-A-T
Stop chasing mythical scores and tweaking author bios. Learn how PageRank, information gain, and user behavior affect Google rankings.
Human-first SEO: The risks of optimizing for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention instead.
Organic traffic is down, but it’s not all AI
Data from 10,000 websites shows uneven organic traffic declines across markets, industries, and site sizes, with AI only part of the story.
44% of SEOs are more worried about AI than a year ago: Survey
Shrinking teams, tougher competition, and keeping up with new technology top career fears. Job seekers report having the greatest anxiety.
What SEO and GEO can learn from revenue operations
Which SEO and GEO efforts deserve more investment? Funnel progression, lead quality, and customer economics can help you make the call.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Google confirms AI-generated review summaries in Search ads
Google is bringing AI-generated summaries of positive customer reviews directly into Search ads to help businesses build trust.
Cloudflare will upend the AI visibility space
New AI reporting tools reveal which bots crawl your site, which drive traffic, and how often your brand appears in AI-generated answers.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.