What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more.
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The Beginner’s Guide To On-Page SEO
SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]
Cost Per Follower Calculator
Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]
Inventory Forecaster
Last updated May 2023 Use our inventory forecaster to predict your likeliest results next month, as well as what likely scenarios look like. (It also works with revenue). If your results are increasing, expect them to keep going up. If they are decreasing, expect them to keep going down. Inventory Forecasting For Publishers As a […]
Ad Revenue Forecaster
Last updated June 2023 Use our ad revenue forecaster to find out how much money you can potentially make from placing ads on your website. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. That is where our helpful calculator comes in. Use it to estimate how much money […]
What is LinkedIn?
LinkedIn is a social network founded in 2003, now owned by Microsoft. LinkedIn is a social platform like Facebook, Twitter, Instagram, and the like, but unlike these other platforms, it is focussed on business. It is a networking platform for professionals to connect, learn, and share knowledge. It is designed to allow people to create […]
LinkedIn CTR Calculator
Last updated May 2023 Work out the CTR of your posts or ads on LinkedIn with this LinkedIn CTR Calculator. It can also be used to find out the number of impressions or clicks you would need to hit a specific click-through rate. Feel free to experiment with different scenarios using our LinkedIn Click-Through Rate […]
Names for Where Display Ads Are Shown
If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]
CTR Benchmarks
Last updated January 2025 In Q4 2024, the average CTR was 0.63% (averaging across all countries, platforms, and industries), according to our research. While easy answers are always nice this overall CTR benchmark is not that useful, unfortunately, as results vary so much depending on your particular activity. The key is to break it down. […]
How To Talk About Individual Online Ads (without sounding stupid)
There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]
How To Talk About Individual Online Ads
There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]
Facebook CTR Calculator
Last updated April 2023 Use this Facebook CTR Calculator to work out the click-through rate of your posts or ads on Facebook. You can also use it to work out the number of impressions and link clicks you would need to get a specific click-through rate. Feel free to experiment with different scenarios using our […]
TikTok CPM Calculator
Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis. As TikTok is a powerful […]
What is PPC – Pay-Per-Click marketing?
This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more.
Engagement Rate Benchmarks
Last updated January 2025 In Q4 2024, the average Engagement Rate was 3.53% (averaging across all countries, platforms, and industries), according to our research. As each social network has different averages, use our Engagement Rate Benchmarks to drill down into results and check the performance of your posts and ads against thousands of other marketers. […]
YouTube Engagement Rate Calculator
Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or your whole YouTube Channel. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any video. Feel free to experiment with different scenarios to help you better understand this […]
YouTube CPM Calculator
Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single time an ad is shown on YouTube (whether within the video or on the page with it). Each […]
Conversion Rate Benchmarks
Last updated January 2025 In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To find results more relevant to yours, use our Conversion Rate Benchmark Tool to check the performance of your channels against thousands […]
Facebook Engagement Rate Benchmarks
Last updated July 2024 Last quarter the average Facebook Engagement Rate was 4.63% (averaging across all countries, channels, and industries) according to our research. This benchmark combines both organic and paid activity. Use our Facebook Engagement Rate Benchmarks to drill down into the performance of your posts and ads. Compare your recent engagement rate to […]
Why Your Website Needs A Cookie And Privacy Policy (And How To Add One)
Are you trying to build up a website or blog? If so then you must be very excited: your website will take the shape of your dreams, projects and interests. On the way to reaching your aims, there is something that has to be considered carefully in your plan: the law. In particular – privacy […]
Paid Social CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Paid Social CTR was 0.97% (averaging across all countries, platforms, and industries), according to our research. Use our Paid Social CTR Benchmarks to compare the performance of your campaigns to others. Top Tip: CTR is a more useful measure than the number of clicks as it […]
Paid Search CTR Benchmarks
Last updated July 2024 According to our research, the average Paid Search CTR in Q2 2024 was 2.41% (averaging across all countries, platforms, and industries). This is the headline figure, though – results can vary hugely depending on circumstances. Find results more comparable to your campaigns by using the filters on the Paid Search CTR […]
Display Ads CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Display Ads CTR was 0.27% (averaging across all countries, platforms, and industries), according to our research. Drill down on our Display Ads CTR Benchmarks to check the performance of your campaigns against thousands of others. Compare your recent CTR changes to trends that are relevant to […]
General Marketing Tips Glossary
Do you know the difference between Dogfooding and Bootstrapping? What about B2D and B2E? Find out more about these general marketing ideas by using the below feature to search through our General Marketing Tips Glossary. This glossary is a bit different. It’s filled with niche ideas that don’t really belong anywhere specific – but which […]
Social Media Advertising Glossary
Do you know the difference between a CPA and a Cost Per Result? What about a sponsored post and a boosted post? Find out by using the below feature to search through our Social Media Advertising Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in […]
eCommerce Glossary
Do you know the difference between ROI and revenue? What about a buy-to-detail rate and a cart-to-detail rate? Find out by using the below feature to search through our eCommerce Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know. Please […]
TikTok Engagement Rate Calculator
TikTok doesn’t provide an official Engagement Rate. If you have a business account you can look up your engagements, followers and video views – but not your engagement rate. However, it can still be useful to work out your engagement rate for yourself. If you are running social media profiles across multiple networks you might […]
Year-on-Year Calculator
Year-on-Year calculations are the most useful and trustworthy way to measure performance. By comparing your current performance to the same period last year, you can see whether you are objectively doing good or bad – all while taking into account seasonal variations. Below we have provided a useful online Year-on-Year Calculator to measure the change […]
Month-on-Month Calculator
Month-on-Month calculations are helpful when you are trying to judge your recent performance. By using last month’s performance as a baseline, you can test whether your performance this month is objectively good or not. Below we have provided a useful online Month-on-Month Calculator to work out the change in your performance. Feel free to experiment with […]
Week-on-Week Calculator
Week-on-Week calculations can be helpful when comparing short-term performance. By using last week’s performance as a baseline, you can see whether your performance this week is higher or lower. We have provided a helpful online Week-on-Week Calculator below to work out your change in performance. Feel free to experiment with different scenarios using our Week-on-Week […]
Skippable Ads
Skippable in online advertising refers to ads (usually video ads) that do not have to be watched by a user (they can press a button to skip them). This is usually a function of ads that are delaying a users progress to the content they were looking for. Advertisers typically do not have to pay […]
Choosing a Web Host
For some, choosing a web host might just be a case of finding a web hosting company with the cheapest pricing plans. However, if you’re looking for a web host that’s actually decent, and is going to guarantee your website has a solid host with a good reputation, then you’ll need to know a few […]
Optimising Paid Search
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Setting Up Your First Paid Search Campaign
Here’s a mind-blowing statistic: a whopping 3.5 billion Google searches are made every single day! That’s one of the reasons Google Ads (formerly referred to as Google Adwords) is considered one of the best advertising options available. Not convinced? Consider this: for every $1 spent on Google Ads, the average return is $2! That’s an […]
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
Paid Search Guide
Paid Search refers to ads placed in search engines above ‘organic’ (ie non-paid for) search results. Most search engines add in these ads, and these are how search engines make money. On Google people can use Google Ads in order to advertise on specific keywords. Google has repeatedly assured people that their search and ads […]
What Is Instagram?
Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012 by Facebook. Since its inception, Instagram has been through various – minor or major – transformations, and is now one of the most popular and used social networks. Anyone can sign up for it for free. While it […]
Unsub Rate Calculator
We have created a useful Unsub Rate Calculator which can be used for free to calculate your unsub rate. It can also be used to work out the number of delivered emails or unsubs you would need to hit a certain unsub rate. Unsub Rate is short for unsubscribe rate. It is the percentage of […]