Search Engine Land

Search Engine Land

Connect

About Search Engine Land

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.

Search Engine Land's latest articles

The Beginner’s Guide To On-Page SEO

SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]

Cost Per Follower Calculator

Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]

Inventory Forecaster

Last updated May 2023 Use our inventory forecaster to predict your likeliest results next month, as well as what likely scenarios look like. (It also works with revenue). If your results are increasing, expect them to keep going up. If they are decreasing, expect them to keep going down. Inventory Forecasting For Publishers As a […]

Ad Revenue Forecaster

Last updated June 2023  Use our ad revenue forecaster to find out how much money you can potentially make from placing ads on your website. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. That is where our helpful calculator comes in. Use it to estimate how much money […]

What is LinkedIn?

LinkedIn is a social network founded in 2003, now owned by Microsoft. LinkedIn is a social platform like Facebook, Twitter, Instagram, and the like, but unlike these other platforms, it is focussed on business. It is a networking platform for professionals to connect, learn, and share knowledge. It is designed to allow people to create […]

LinkedIn CTR Calculator

Last updated May 2023 Work out the CTR of your posts or ads on LinkedIn with this LinkedIn CTR Calculator. It can also be used to find out the number of impressions or clicks you would need to hit a specific click-through rate. Feel free to experiment with different scenarios using our LinkedIn Click-Through Rate […]

Names for Where Display Ads Are Shown

If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]

CTR Benchmarks

Last updated January 2025 In Q4 2024, the average CTR was 0.63% (averaging across all countries, platforms, and industries), according to our research. While easy answers are always nice this overall CTR benchmark is not that useful, unfortunately, as results vary so much depending on your particular activity. The key is to break it down. […]

How To Talk About Individual Online Ads (without sounding stupid)

There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]

How To Talk About Individual Online Ads

There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]

Facebook CTR Calculator

Last updated April 2023 Use this Facebook CTR Calculator to work out the click-through rate of your posts or ads on Facebook. You can also use it to work out the number of impressions and link clicks you would need to get a specific click-through rate. Feel free to experiment with different scenarios using our […]

TikTok CPM Calculator

Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis. As TikTok is a powerful […]

Engagement Rate Benchmarks

Last updated January 2025 In Q4 2024, the average Engagement Rate was 3.53% (averaging across all countries, platforms, and industries), according to our research. As each social network has different averages, use our Engagement Rate Benchmarks to drill down into results and check the performance of your posts and ads against thousands of other marketers. […]

YouTube Engagement Rate Calculator

Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or your whole YouTube Channel. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any video. Feel free to experiment with different scenarios to help you better understand this […]