Snapchat demographic stats: How many people use Snapchat?
Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months.
A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.
Today, Snapchat has more than 474 million daily active users around the globe. Snapchat reported $5.93 billion in revenue in 2025, up from $2.5 billion in 2020.
Snapchat stats (Top picks)
- Snapchat has 474 million daily active users.
- Snapchat+ has 25 million subscribers.
- On average, over 4.75 billion Snaps are created every day.
- Snapchat generated $5.93 billion in annual revenue in 2025.
How many people use Snapchat on a daily basis?
Snapchat has 474 million daily active users worldwide. A year-over-year increase of 5% from 453 million daily users in Q4 2024.
Snapchat added over 200 million new daily active users worldwide over the past 5 years.
Here’s a breakdown of Snapchat’s daily active users growth since 2012:
| Date | Snapchat Daily Active Users |
|---|---|
| Q2 2012 | 0.1 million |
| Q4 2012 | 1 million |
| Q1 2013 | 8.04 million |
| Q2 2013 | 17.53 million |
| Q3 2013 | 25.62 million |
| Q4 2013 | 34.8 million |
| Q1 2014 | 46 million |
| Q2 2014 | 57 million |
| Q3 2014 | 62 million |
| Q4 2014 | 71 million |
| Q1 2015 | 80 million |
| Q2 2015 | 86 million |
| Q3 2015 | 94 million |
| Q4 2015 | 107 million |
| Q1 2016 | 122 million |
| Q2 2016 | 143 million |
| Q3 2016 | 153 million |
| Q4 2016 | 158 million |
| Q1 2017 | 166 million |
| Q2 2017 | 173 million |
| Q3 2017 | 178 million |
| Q4 2017 | 187 million |
| Q1 2018 | 191 million |
| Q2 2018 | 188 million |
| Q3 2018 | 186 million |
| Q4 2018 | 186 million |
| Q1 2019 | 190 million |
| Q2 2019 | 203 million |
| Q3 2019 | 210 million |
| Q4 2019 | 218 million |
| Q1 2020 | 229 million |
| Q2 2020 | 238 million |
| Q3 2020 | 249 million |
| Q4 2020 | 265 million |
| Q1 2021 | 280 million |
| Q2 2021 | 293 million |
| Q3 2021 | 306 million |
| Q4 2021 | 319 million |
| Q1 2022 | 332 million |
| Q2 2022 | 347 million |
| Q3 2022 | 363 million |
| Q4 2022 | 375 million |
| Q1 2023 | 383 million |
| Q2 2023 | 397 million |
| Q3 2023 | 406 million |
| Q4 2023 | 414 million |
| Q1 2024 | 422 million |
| Q2 2024 | 432 million |
| Q3 2024 | 443 million |
| Q4 2024 | 453 million |
| Q1 2025 | 460 million |
| Q2 2025 | 469 million |
| Q3 2025 | 477 million |
| Q4 2025 | 474 million |
Sources: Business Insider, Snapchat
Snapchat’s daily active users in North America
19.83% (94 million) of Snapchat’s daily active users are based in North America (including Mexico, the Caribbean, and Central America).
The Snapchat daily active user base in North America has decreased by 6% since Q4 2024.
We’ve charted Snapchat’s daily active user growth in North America since 2014 by quarter:
| Date | Number of daily active users |
|---|---|
| Q1 2013 | 6.6 million |
| Q2 2013 | 11.9 million |
| Q3 2013 | 16.58 million |
| Q4 2013 | 21.21 million |
| Q1 2014 | 26 million |
| Q2 2014 | 30 million |
| Q3 2014 | 32 million |
| Q4 2014 | 35 million |
| Q1 2015 | 38 million |
| Q2 2015 | 40 million |
| Q3 2015 | 44 million |
| Q4 2015 | 48 million |
| Q1 2016 | 64 million |
| Q2 2016 | 61 million |
| Q3 2016 | 65 million |
| Q4 2016 | 68 million |
| Q1 2017 | 71 million |
| Q2 2017 | 75 million |
| Q3 2017 | 77 million |
| Q4 2017 | 80 million |
| Q1 2018 | 81 million |
| Q2 2018 | 80 million |
| Q3 2018 | 79 million |
| Q4 2018 | 79 million |
| Q1 2019 | 80 million |
| Q2 2019 | 83 million |
| Q3 2019 | 84 million |
| Q4 2019 | 86 million |
| Q1 2020 | 88 million |
| Q2 2020 | 90 million |
| Q3 2020 | 90 million |
| Q4 2020 | 92 million |
| Q1 2021 | 93 million |
| Q2 2021 | 95 million |
| Q3 2021 | 96 million |
| Q4 2021 | 97 million |
| Q1 2022 | 98 million |
| Q2 2022 | 99 million |
| Q3 2022 | 100 million |
| Q4 2022 | 100 million |
| Q1 2023 | 100 million |
| Q2 2023 | 101 million |
| Q3 2023 | 101 million |
| Q4 2023 | 100 million |
| Q1 2024 | 100 million |
| Q2 2024 | 100 million |
| Q3 2024 | 100 million |
| Q4 2024 | 100 million |
| Q1 2025 | 99 million |
| Q2 2025 | 98 million |
| Q3 2025 | 98 million |
| Q4 2025 | 94 million |
The share of Snapchat users based in North America (among worldwide Snapchatters) has been on a steady decline since 2014.
Here’s the table of Snapchat’s user share in North America since 2013:
| Date | Snapchat North America DAU Share |
|---|---|
| Q4 2014 | 49.3% |
| Q4 2015 | 44.86% |
| Q4 2016 | 43.04% |
| Q4 2017 | 42.78% |
| Q4 2018 | 42.47% |
| Q4 2019 | 39.45% |
| Q4 2020 | 34.71% |
| Q4 2021 | 30.4% |
| Q4 2022 | 24.67% |
| Q4 2023 | 24.15% |
| Q4 2024 | 20.55% |
| Q4 2025 | 19.83% |
Source: Snapchat
Snapchat’s daily active user growth in Europe
Snapchat reports that 20.68% (98 million) of Snapchat’s daily active users are based in Europe (including Russia and Turkey).
The Snapchat user base in Europe has increased by 33.43% since Q4 2020, at which point the continent was home to 74 million daily active users.
Here’s a table with Snapchat’s daily active user growth in Europe since 2014:
| Date | Snapchat Daily Active Users |
|---|---|
| Q1 2014 | 14 million |
| Q2 2014 | 18 million |
| Q3 2014 | 20 million |
| Q4 2014 | 23 million |
| Q1 2015 | 27 million |
| Q2 2015 | 29 million |
| Q3 2015 | 30 million |
| Q4 2015 | 34 million |
| Q1 2016 | 39 million |
| Q2 2016 | 46 million |
| Q3 2016 | 49 million |
| Q4 2016 | 52 million |
| Q1 2017 | 55 million |
| Q2 2017 | 57 million |
| Q3 2017 | 57 million |
| Q4 2017 | 60 million |
| Q1 2018 | 62 million |
| Q2 2018 | 61 million |
| Q3 2018 | 59 million |
| Q4 2018 | 60 million |
| Q1 2019 | 61 million |
| Q2 2019 | 64 million |
| Q3 2019 | 65 million |
| Q4 2019 | 67 million |
| Q1 2020 | 70 million |
| Q2 2020 | 71 million |
| Q3 2020 | 72 million |
| Q4 2020 | 74 million |
| Q1 2021 | 77 million |
| Q2 2021 | 78 million |
| Q3 2021 | 80 million |
| Q4 2021 | 82 million |
| Q1 2022 | 84 million |
| Q2 2022 | 86 million |
| Q3 2022 | 88 million |
| Q4 2022 | 92 million |
| Q1 2023 | 93 million |
| Q2 2023 | 94 million |
| Q3 2023 | 95 million |
| Q4 2023 | 96 million |
| Q1 2024 | 96 million |
| Q2 2024 | 97 million |
| Q3 2024 | 99 million |
| Q4 2024 | 99 million |
| Q1 2025 | 99 million |
| Q2 2025 | 100 million |
| Q3 2025 | 100 million |
| Q4 2025 | 98 million |
We’ve prepared the table on the share of European users among the global Snapchat audience:
| Date | Snapchat Europe DAU Share |
|---|---|
| Q4 2014 | 32.39% |
| Q4 2015 | 31.77% |
| Q4 2016 | 32.91% |
| Q4 2017 | 32.08% |
| Q4 2018 | 32.26% |
| Q4 2019 | 30.73% |
| Q4 2020 | 27.92% |
| Q4 2021 | 25.7% |
| Q4 2022 | 24.53% |
| Q4 2023 | 23.19% |
| Q4 2024 | 21.85% |
| Q4 2025 | 20.68% |
Source: Snapchat
Snapchat’s daily active user growth in the rest of the world
According to company data, 59.49% (282 million) of Snapchat’s daily active users are located in Asia, Africa, South America, and Australia.
Snapchat has added 183 million daily active users based outside of North America and Europe in the past 5 years (Q4 2020 – Q4 2025) alone.
We’ve charted the growth of the daily active Snapchat user base in Asia, Africa, South America, and Australia since 2013:
| Date | Snapchat Daily Active Users |
|---|---|
| Q1 2013 | 0.54 million |
| Q2 2013 | 1.76 million |
| Q3 2013 | 2.89 million |
| Q4 2013 | 3.91 million |
| Q1 2014 | 6 million |
| Q2 2014 | 9 million |
| Q3 2014 | 11 million |
| Q4 2014 | 13 million |
| Q1 2015 | 16 million |
| Q2 2015 | 18 million |
| Q3 2015 | 20 million |
| Q4 2015 | 24 million |
| Q1 2016 | 29 million |
| Q2 2016 | 36 million |
| Q3 2016 | 39 million |
| Q4 2016 | 39 million |
| Q1 2017 | 40 million |
| Q2 2017 | 42 million |
| Q3 2017 | 44 million |
| Q4 2017 | 47 million |
| Q1 2018 | 48 million |
| Q2 2018 | 47 million |
| Q3 2018 | 47 million |
| Q4 2018 | 47 million |
| Q1 2019 | 49 million |
| Q2 2019 | 56 million |
| Q3 2019 | 61 million |
| Q4 2019 | 64 million |
| Q1 2020 | 71 million |
| Q2 2020 | 77 million |
| Q3 2020 | 87 million |
| Q4 2020 | 99 million |
| Q1 2021 | 111 million |
| Q2 2021 | 120 million |
| Q3 2021 | 130 million |
| Q4 2021 | 140 million |
| Q1 2022 | 150 million |
| Q2 2022 | 162 million |
| Q3 2022 | 175 million |
| Q4 2022 | 183 million |
| Q1 2023 | 190 million |
| Q2 2023 | 202 million |
| Q3 2023 | 211 million |
| Q4 2023 | 218 million |
| Q1 2024 | 226 million |
| Q2 2024 | 235 million |
| Q3 2024 | 244 million |
| Q4 2024 | 254 million |
| Q1 2025 | 262 million |
| Q2 2025 | 271 million |
| Q3 2025 | 280 million |
| Q4 2025 | 282 million |
Source: Snapchat
Snapchat+ subscribers
Snapchat offers a paid subscription to access exclusive features on the app – Snapchat+, which was launched in June 2022.
Snapchat’s monthly subscription costs $3.99.
Snapchat+ has 25 million subscribers as of February 2026. That’s up from the 2 million Snapchat+ members reported in January 2023.
Currently, 5.27% of Snapchat’s daily active user base (474 million) pays for a subscription to access experimental Snapchat features.
Sources: Snapchat 1, Snapchat 2, Snapchat 3, GDI
How many Snaps are created every day?
A “Snap” is a picture or video sent via the Snapchat app.
According to Snapchat’s most recent internal data, over 55,000 Snaps are created on the platform every second, totaling 4.752 billion Snaps per day as of Q4 2022.
For comparison, Snapchat reported more than 5 billion Snaps created on Snapchat daily in Q4 2020.
We’ve charted the number of Snaps created every day on Snapchat since 2016:
| Date | Snaps Created Daily |
|---|---|
| Q3 2016 | 2.5 billion |
| Q1 2017 | 3 billion |
| Q3 2017 | 3.5 billion |
| Q4 2020 | 5 billion |
| Q4 2022 | 4.75 billion |
Source: Snapchat
Snapchat product features
Snapchat has introduced around 200 product features since 2011.
Its recent innovations include Dreams (a Gen AI solution that generates personalized images based on selfies), My AI (a chatbot feature), and Snapchat for Web (a web app available to desktop users to access Snapchat).
Here’s a table with the number of Snapchat product innovations introduced since 2011 by year:
| Year | Number (incl. highlights) |
|---|---|
| 2011-2013 | 4 (Stories, Smart Filters, Android Video) |
| 2014 | 4 (Chat, Snap Ads, Geofilters) |
| 2015 | 5 (Lenses, Publisher Stories) |
| 2016 | 8 (Spectacles, Memories, Bitmoji) |
| 2017 | 9 (Snap Map, Lens Studio, Story Ads) |
| 2018 | 10 (Discover, Snap Kit, Snappables) |
| 2019 | 12 (Snap Games, App Stories, AR Bar) |
| 2020 | 14 (Spotlight, Camera Kit, Snap ML) |
| 2021 | 16 (TrueSize, 3D Body Tracking, Public Profiles) |
| 2022 | 18 (Snapchat for Web, AR Image Processing, Dynamic Stories) |
| 2023 | 21 (My AI, 3D Map, Spotlight Ads) |
| 2024 | 24 (Footsteps, custom backgrounds) |
| 2025 | 30 (Quick Cut video editor, Memories Storage Plans) |
Source: Snapchat
Snapchat feature: Snap Map
Snap Map is a location-sharing feature of Snapchat, which allows users to find other users and places on a map.
According to Snap Inc.’s internal data, 400 million users access Snap Map on a monthly basis as of 2025. An increase from 250+ million users in Q4 2020.
Source: Snapchat, Snapchat (2)
Snapchat feature: Lens Studio
Snapchat offers Lens Studio, a free platform to develop AR lenses for Snapchat, Spectacles, or other apps via Camera Kit.
According to the company, more than 5 million lenses have been created by over 0.45 million creators to date on the platform.
Source: Snapchat
Snapchat acquisitions
Snapchat has made 34 acquisitions to date.
Some of the recent acquisitions include Gfycat (video hosting company), GrAI (AI startup), and Saturn Technologies (scheduling platform).
Sources: Crunchbase, TechCrunch, The Verge, Snapchat
Snapchat patents
As of December 2025, Snap Inc. held approximately 5,927 issued patents.
In 2025 alone, Snapchat filed 1,758 patent applications.
Source: Snapchat
Snapchat annual revenue
Snapchat has reported $5.93 billion in annual revenue in 2025. That’s a 11% increase on 2024’s figure.
Snapchat’s annual revenue has grown by 137.26% since 2020.
Here’s the table with Snapchat’s annual revenue data since 2014:
| Year | Snapchat Revenue |
|---|---|
| 2014 | $3.1 million |
| 2015 | $58.66 million |
| 2016 | $404.48 million |
| 2017 | $824.95 million |
| 2018 | $1.18 billion |
| 2019 | $1.72 billion |
| 2020 | $2.5 billion |
| 2021 | $4.12 billion |
| 2022 | $4.6 billion |
| 2023 | $4.61 billion |
| 2024 | $5.36 billion |
| 2024 | $5.93 billion |
Sources: Business Insider, Snapchat
Snapchat annual revenue by region: North America
The North American market (including Mexico, the Caribbean, and Central America) contributed 60.37% ($3.58 billion) of Snapchat’s annual revenue in 2025.
Here’s the table of Snapchat’s annual revenue in the North America region since 2016:
| Year | Snapchat Revenue |
|---|---|
| 2016 | $363.27 million |
| 2017 | $675.4 million |
| 2018 | $780.99 million |
| 2019 | $1.07 billion |
| 2020 | $1.65 billion |
| 2021 | $2.87 billion |
| 2022 | $3.2 billion |
| 2023 | $2.95 billion |
| 2024 | $3.34 billion |
| 2025 | $3.58 billion |
Source: Snapchat
Snapchat annual revenue by region: Europe
The European region (including Russia and Turkey) contributed 19.06% ($1.13 billion) of Snapchat’s revenue in 2025.
Since 2020, Snapchat’s annual revenue from the European market has increased by over 164%.
We’ve prepared the table on Snapchat’s European market annual revenue since 2016:
| Year | Snapchat Revenue |
|---|---|
| 2016 | $35.39 million |
| 2017 | $98.05 million |
| 2018 | $183.08 million |
| 2019 | $288.91 million |
| 2020 | $425.45 million |
| 2021 | $660.47 million |
| 2022 | $712.76 million |
| 2023 | $772.08 million |
| 2024 | $961.61 million |
| 2025 | $1.13 billion |
Source: Snapchat
Snapchat annual revenue by region: Rest of the world
The Rest of the World (Asia, Africa, South America, and Australia) market accounted for 20.74% ($1.23 billion) of Snapchat’s revenue in 2025.
Here’s the Snapchat annual revenue growth in Asia, Africa, South America, and Australia since 2016:
| Year | Snapchat Revenue |
|---|---|
| 2016 | $5.83 million |
| 2017 | $51.5 million |
| 2018 | $216.38 million |
| 2019 | $347.51 million |
| 2020 | $431.24 million |
| 2021 | $585.21 million |
| 2022 | $683.53 million |
| 2023 | $881.74 million |
| 2024 | $1.06 billion |
| 2025 | $1.23 billion |
Source: Snapchat
Snapchat average revenue per user
Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users.
Snapchat reported an average revenue of $3.62 per user in Q4 2025. That’s down from $3.44 a year earlier.
Here’s the table with the average Snapchat revenue per user since Q1 2016:
| Date | Snapchat Daily Active Users |
|---|---|
| Q1 2016 | $0.32 |
| Q2 2016 | $0.5 |
| Q3 2016 | $0.84 |
| Q4 2016 | $1.05 |
| Q1 2017 | $0.9 |
| Q2 2017 | $1.05 |
| Q3 2017 | $1.17 |
| Q4 2017 | $1.53 |
| Q1 2018 | $1.21 |
| Q2 2018 | $1.4 |
| Q3 2018 | $1.6 |
| Q4 2018 | $2.09 |
| Q1 2019 | $1.68 |
| Q2 2019 | $1.91 |
| Q3 2019 | $2.12 |
| Q4 2019 | $2.58 |
| Q1 2020 | $2.02 |
| Q2 2020 | $1.91 |
| Q3 2020 | $2.73 |
| Q4 2020 | $3.44 |
| Q1 2021 | $2.74 |
| Q2 2021 | $3.35 |
| Q3 2021 | $3.49 |
| Q4 2021 | $4.06 |
| Q1 2022 | $3.2 |
| Q2 2022 | $3.2 |
| Q3 2022 | $3.11 |
| Q4 2022 | $3.47 |
| Q1 2023 | $2.58 |
| Q2 2023 | $2.69 |
| Q3 2023 | $2.93 |
| Q4 2023 | $3.29 |
| Q1 2024 | $2.83 |
| Q2 2024 | $2.86 |
| Q3 2024 | $3.10 |
| Q4 2024 | $3.44 |
| Q1 2025 | $2.96 |
| Q2 2025 | $2.87 |
| Q3 2025 | $3.16 |
| Q4 2025 | $3.62 |
Source: Snapchat
Snapchat users by country
Snapchat’s user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 70.82% of Snapchat’s global advertising audience reach (out of a total of 737.6 million).
Here’s a breakdown of Snapchat users by country:
| Country | Snapchat Advertising Reach |
|---|---|
| India | 212.7 million |
| USA | 103.68 million |
| Pakistan | 41.14 million |
| France | 29.82 million |
| Saudi Arabia | 25.31 million |
| UK | 23.89 million |
| Nigeria | 22.97 million |
| Germany | 22.97 million |
| Egypt | 20.61 million |
| Iraq | 19.26 million |
Source: DataReportal
Snapchat audience reach rate by country
On a worldwide level, the reach of Snapchat advertising audiences makes up 8.9% of the population aged 18+.
Here’s the list of countries with the highest reach rate of the population aged 18+:
| Country | Snapchat Reach Rate |
|---|---|
| Saudi Arabia | 89% |
| Norway | 74.5% |
| Denmark | 51.9% |
| UAE | 49.4% |
| Sweden | 49% |
| France | 48.8% |
| Ireland | 48.4% |
| Netherlands | 46.9% |
| Belgium | 36.5% |
| Croatia | 35.5% |
Source: DataReportal
Time spent using Snapchat
On average, time spent using Snapchat reached 30 minutes per day among users ages 18+ in the US in 2025.
According to company data, Snapchat users in the US open the app nearly 40 times a day, on average.
Snapchat demographics
The Snapchat ad audience predominantly consists of users aged 18-24, accounting for 35.4% of Snapchat’s total ad audience.
Here’s a detailed breakdown of the Snapchat ad audience profile:
| Age | Female | Male |
|---|---|---|
| 13-17 | 9.5% | 8.8% |
| 18-24 | 16.4% | 19% |
| 25-34 | 11.5% | 13.7% |
| 35-49 | 8.5% | 7.3% |
| 50+ | 2.6% | 1.5% |
Source: DataReportal
Snapchat employees
Snapchat had 5,261 full-time employees as of December 2025. That’s down from 5,661 full-time employees reported as of December 2021.
Here’s a table with a number of Snapchat full-time employees since 2016:
| Year | Snapchat Employees |
|---|---|
| 2016 | 1,859 |
| 2017 | 3,069 |
| 2018 | 2,884 |
| 2019 | 3,195 |
| 2020 | 3,863 |
| 2021 | 5,661 |
| 2022 | 5,288 |
| 2023 | 5,289 |
| 2024 | 4,911 |
| 2025 | 5,261 |
Based on H1B Salary Database data, employees at Snap Inc. in the US on H-1B visas (employment visas for foreign workers) receive a median base salary of $155,418.
Sources: Macrotrends, H1B Salary Database
Snapchat’s future hinges on markets beyond North America
Snapchat’s growth story has split in two. In mature markets like North America and Europe, daily active users have plateaued or started to decline. North America dropped from a steady 100 million to 94 million in Q4 2025, while its share of the global user base fell below 20%.
The real momentum is elsewhere. Snapchat added 183 million daily active users outside of North America and Europe in the past five years alone. That region now accounts for nearly 60% of the platform’s total user base, and Rest of World revenue grew from $431 million in 2020 to $1.23 billion in 2025.
With 25 million Snapchat+ subscribers generating recurring revenue on top of advertising, Snap Inc. is diversifying how it makes money. Whether the company can keep converting international user growth into proportional ad revenue will define the next chapter.
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