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    Search Engines Unite On Sitemaps Autodiscovery

    Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will automatically locate your sitemaps file […]

    Last November,

    Google
    ,

    Microsoft
    and
    Yahoo
    united to support sitemaps, a
    standardized method of submitting web pages through feeds to the search engines.
    Today, the three are now joined by Ask.com in supporting the system and an
    extension of it called autodiscovery. This is where the major search engines
    will automatically locate your sitemaps file if the location is listed in a
    robots.txt file. Announcements are up from

    Google
    and Ask
    now Yahoo and
    Microsoft.

    Information on how to create sitemaps files can be found at the
    Sitemaps.org site. Aside from the
    sitemaps XML formal, you can also provide RSS 2.0 or Atom 0.3 or 1.0 feeds.
    That’s handy for those with blogs that already generate these feeds.

    Sitemaps XML files too complicated? Don’t run a blog? Note that the site has
    newly expanded information on how you can submit a simple list of URLs in a text
    file.

    In the past, if you created a sitemaps file, you then had to manually tell
    the search engines where to find it. With today’s announcement, search engines
    will check your
    robots.txt file
    for a link to a sitemaps file, then get the file from that
    location. This is a big plus because all the major search engines regularly
    check robots.txt files as part of their ordinary crawling.

    To add the location, just put a line like this anywhere in your robots.txt
    file:

    Sitemap: LOCATION-OF-SITEMAPS-FILE

    Replace the LOCATION-OF-SITEMAPS-FILE with the actual location. For example,
    if you ran a site at mywonderfulsite.com and had a sitemaps file called
    allmypages.xml in your top level, the reference would be like this:

    Sitemap: https://mywonderfulsite.com/allmypages.xml

    Have more than one sitemaps file? Ideally, you’d create a special "sitemaps
    index" file that links to all of them, then put a link to the sitemaps index
    file in your robots.txt file. If that sounds like too much work, you can have
    more than one sitemaps URL listed in the robots.txt file.

    Aside from autodiscovery, you can also ping Google and Yahoo with the
    location of your file. The Sitemaps.org site has more instructions on this in
    general. For specifics:

    • Google: See

      here
      . Note that this pinging is different than the pinging Google
      also
      supports
      for blog search.
       
    • Yahoo: See

      here
      and
      here
      . Unlike Google, the same pinging system is used for both web and blog
      search, to my understanding.

    Both Google and Yahoo also allow you to manually submit sitemaps files. In
    both cases, doing this via their
    Google Webmaster Central
    or
    Yahoo Site Explorer
    systems gives you access to specialized monitoring and
    reporting tools or information on how they crawl you.

    For more about these tools, or how each individual search engine handles
    sitemaps files, please see the links below:

    Keep in mind that Microsoft and Ask are still lacking references to sitemaps
    information, but I expect this will change over time.

    For related coverage, see here and here on Techmeme.


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    About the Author

    Danny Sullivan
    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.