SearchCap: The Day In Search, October 22, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Recession Strategies For B2B SEO Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of […]

on October 22, 2008 at 6:00 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


From Search Engine Land:

  • 7 Recession Strategies For B2B SEO

    Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.
    SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site […]

  • Where Do I Vote? Google Maps Shows The Way

    I live in a purely Vote-by-Mail county; in fact, most of Washington state is Vote-by-Mail. But in this year of heightened political interest, you can imagine a lot of U.S. citizens wanting to go to the polls … but not knowing exactly where to go. […]

  • G1 Arrives, So Does Android Market

    This morning the Android Market formally launched, coinciding with the arrival of the T-Mobile G1, the first Android phone. There’s a showcase that features a sampling of the more than 50 existing apps, with many more to come. All the apps are currently free, with paid apps to come in the first quarter of 2009. […]

  • Google Analytics Upgrade: AdSense Reporting, Visualization Tools, & More

    A day after announcing a slight touch up, Google Analytics is rolling out what it calls a “significant upgrade” to its feature set. The new tools include AdSense integration, “Motion Charts,” advanced segmentation, an API, custom reports and an updated user interface to highlight these new tools better. Google is calling this an “enterprise class” […]

  • Search Illustrated: The Life Of An Article On The Web

    When it comes to SEO, content is king—most likely, you’ve said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web?
    This week’s infographic demonstrates exactly how a well-optimized article can find its […]

  • Building Brand Awareness With Content & Display

    Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first […]

  • Two Ways To Justify SEO In Uncertain Times

    During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. […]

  • A Completely Different Kind Of Landing Page Optimization

    What exactly is landing page optimization? For most search marketers, optimizing landing pages means A/B testing and multivariate testing (MVT). It means using tools such as Google Website Optimizer to experiment with different arrangements of a page – or different variations in the content of a page – to maximize its conversion rate. […]

  • Yahoo Q3 Revs Flat, 10 Percent Layoffs Confirmed

    Yahoo announced (pdf) Q3 revenues this afternoon. Search revenues and performance-based display ads were up. However, “premium display” (CPM) was down. Revenues were $1.786 billion, a (tiny) one percent increase, vs. $1.768 billion in the same period last year. The company stressed that consumer page views and engagement were up. Yet Yahoo confirmed that it […]

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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