SearchCap: The Day In Search, February 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Super Tuesday, Internet Style: How We’re Using the Web In the 2008 Elections Today is Super Tuesday, which means that voters in 24 states are carefully reviewing their candidate research and […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Super Tuesday,
Internet Style: How We’re Using the Web In the 2008 Elections
Today is Super Tuesday, which means that voters in 24 states are carefully
reviewing their candidate research and doing last minute thoughtful analysis
in preparation for voting in the primaries. Well, maybe that’s hopeful
optimism, but in any case, the place these voters are turning to for
information is… - Ask Offers
Smart (Election) Answers
Thanks to Gary Price for pointing out that Ask.com is offering its own round
up of content and information related to the primaries via its core "Smart
Answers" functionality in search results. Search for "Super Tuesday" and you
get a host of links and a pull-down menu that sends users… - Two Practical
Landing Page Tricks That Will Save You Money
Do you want to know how to reduce your cost per conversion by up to $10.67 and
improve your quality score at the same time? Let me tell you a story about how
I used two easy landing page optimization tricks to do just this…. - The Latest From
Jerry: Stay Focused, Yahoos!
Yet another employee letter to Yahoos from CEO Jerry Yang has now become
public, thanks to Yahoo being required to file these things with the US
Securities & Exchange Commission. It makes you wonder why Yahoo (and
Microsoft) don’t just publicly blog these letters to their workers, since
they… - Google Hiring
In Africa
Google is reportedly starting to bulk up a bit in Africa. The company is doing
some new hiring in its Nairobi, Kenya African headquarters and opening new
offices in several countries. International revenues represented 48 percent of
Google’s earnings in Q4 2007…. - Berkowitz Had
Hoped To Turn Around Microsoft, But May Find Himself In "Turnaound"
According to CNET, Microsoft isn’t waiting for the Yahoo acquistion to happen
before it reorganizes. Several internal groups are slated for leadership
change, and Steve Berkowitz, former Ask.com CEO and current SVP of Online
Services for Microsoft, is apparently part of the changes…. - New—And
Unfortunate—Changes To Google Local Search
Google recently made some quite significant changes to the "OneBox" result
that appears at the top of the result page when you do a query that Google
determines has local intent. Previously, Google would display three local
search results in the OneBox area, with at star rating and a review… - Google To Fight
Baidu In China With Legal Music Downloads?
One of the key weaknesses Google has seemed to face in growing market share in
China has been the fact that many people turn to Baidu to download music. Now
the company may be fixing this, reports the Wall Street Journal:… - SphinnCon
Israel 2008 Recap
Photo from Yos SphinnCon Israel 2008 is now complete, and I wanted to share
the coverage I found for the conference. SphinnCon is a networking event
series from Search Engine Land’s parent company, Third Door Media. I hosted
the first ever event in the series in Jerusalem, Israel….
Search News From Around The Web:
Applications & Portal Features
- iGoogleBar, Googlified
-
Yahoo! Simplifies, Expands Webhosting Services, Screenwerk
Business Issues
- Time Warner
Inc. Reports Results for 2007 Full Year and Fourth Quarter, Company Press
Release - AOL revenue continues to
slide; Who are these 9.3 million AOL access subscribers?, ZDNet -
LookSmart Announces Preliminary Fourth Quarter 2007 Financial Results,
LookSmart Press Release -
Earnings: IACI Q4 Revs Up 8 Percent; "New" IAC Revs Would Be Up 21 Percent;
Big Loss On Lending Tree, paidContent.org
Link Building
-
PageRank Is The Primary Google Search Ranking Factor, Andy Beard - Another Paid
Links Service Disguised As Hit Counter, Google Blogoscoped
Local, Maps & Mobile
-
Charting the Undeniable Growth of Google Maps, Small Business SEM - FCC
Approves Sale of Nationwide Spectrum to AT&T, Yahoo News -
Google Likely Out, And Happy, Forbes -
Google Out of Spectrum Auction, But Wins Right to "Open" Network, Silicon
Alley Insider -
Is Verizon gaming Google in US wireless auction?, The Register -
Google Maps Mashup list offers something for everyone, News.com
Microhoo!
-
The Microhoo! hoo-hah, The Economist - Yahoo
Studies Alternatives to Microsoft, Wall Street Journal -
Microsoft-Yahoo Linkup May Shut Google Out Of Display, Bloomberg -
Could Anyone Buy Google? | Mark Evans, Mark Evans
Microsoft/Yahoo – let the exodus begin, Redeye VC
Paid Search & Contextual
- Google Beta on AdSense
for Games Coming, ClickZ
Application delay, Inside AdSense-
When You Should Pause Your PPC Campaign, SEOmoz -
Advice for the Lovelorn, Yahoo Search Marketing Blog -
Microsoft demos next-gen ad technologies, News.com - A
Smarter Start, Yahoo! Search Marketing Blog -
Paid search does not need to be complicated, eVisibility -
January 2008 PPC Ad Spend Share: Google vs. Yahoo Microsoft, Rimm Kaufman
Primary Elections
- 7 Great
Political Google Gadgets, SEOish
Google Predicts Super Tuesday Results, SEO.com-
Republican Mitt Romney: 2008 Presidential Candidates, Search Marketing
Gurus -
Following the polls on Super Tuesday, Google News Blog
Searching
- Microsoft on Reranking Search
Results Based Upon Your Calendar, SEO By The Sea -
Dissident Chinese professor to sue Yahoo! and Google for erasing his name,
Times Online
SEM Industry
-
Can Search Marketers Grow Up? | Social Media Explorer, Social Media
Explorer -
ad:tech supports SEO and then cancels in Germany, Andrew R H Girdwood -
So How Are Those SEO Fat Fighters Doing?, The SEO Scoop -
Microsoft Offering Seo Services, Dave Naylor -
iCrossing Rolls Out Cross-Practice Search Certification Initiative,
iCrossing
SEO & SEM
-
A white hat seo tool — whatever that is, Bob Massa -
Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is
Better?, SEO Book - How to
avoid and elude Google’s Sandbox, Mike’s Quarter - Possible
Microsoft Live Search Update, Search Engine Roundtable -
The Problem with Pagination on CPM Ad Driven Websites, SEOmoz -
Why storing URLs with truncated trailing slashes is an utterly idiocy,
Sebastian’s Pamphlets
Social Media
-
Facebook Begins Suggesting Friends?, Unofficial Facebook Blog -
Talking Web Marketing With 10e20’s Chris Winfield, ShoeMoney -
What Does Social Media Have to do with Search? Plenty, Bill Hartzer -
Rumour: Digg To Provide White Label Solution for IAC, Rev2.org -
Big brother is watching me, Alexander van Elsa -
StumbleUpon – Becoming More Active And Spend Less Time Doing It, How To
Rule The World
Video, Music & Image Search
- TVGuide.com Launches
Advanced Video Search Engine, URLwire - Video site
Revver shopping itself for a song, News.com
Other Items
-
Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round,
TechCrunch - ICANN turns on
next-gen IP addresses, News.com - Google’s
Chinese New Year Specials, Google Blogoscoped - Doodle:
Chinese New Year, Googlified - Podcast: Yahoo &
Microsoft Address Employees; New Way To View "Social" Links; Google Grooving
At SMX & More!, Daily SearchCast
Recent Hot Items From Sphinn, Our Social
News Sharing Site:
- You Make Me Sick – Viral Video
Response - Link Building Sucks! Tell Your
Clients What They Need To DO About It - SEOSmarty. Get know her better!
- StumbleUpon – Become More Active
And Spend Less Time Doing It - Examining a Manual Review By
Google - Mysterious Google Interface Design
- When Linking Experts Go
Underground - Blogging Fatigue – 8 Tips to Get
Over Your Blogging Blues - 99 Free Online Classes on
Marketing, Business and Entrepreneurship - Social News Central Officially
Launches – Network with the Power Users - Call for Official Google Policy on
NoFollow - 8 Tell-tale Signs of Hypnotic
Sales Copy - 23 Must-read Blogs for Social
Media Marketers - Reputation Management and
Defending Your Brand - PageRank Is The Primary Google
Search Ranking Factor - Matt McGee Charts the Undeniable
Growth of Google Maps - Five Tips for a Successful
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