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SearchCap: The Day In Search, November 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Important Trends Affecting The Local, Social & Mobile Industry On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been […]

Barry Schwartz on November 19, 2012 at 5:00 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

5 Important Trends Affecting The Local, Social & Mobile Industry
On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been put on. As a UK-based local SEO, I am envious of the plethora of local and social events that run regularly in the US; sadly, I don’t get across to many of them. So, […]
Groupon Makes Bid To Become Local (Deals) Search Engine
Late last week Groupon announced that it was going to make a growing inventory of less perishable deals accessible to consumers. Calling this the Groupon “Local Marketplace” the new functionality is live in Chicago and New York, soon to be available across Groupon cities: In the last year, we’ve increased our North American selection of […]
10 Reasons Enterprise SEO Is Trouble, Plus 4 Ways To Make It Work
It sounds really attractive: 9-5 hours. You get to focus on a single product. You can win over a single IT department. The grass is way greener over there. But the truth is, in the SEO world, the large enterprise is in trouble. I know about brand favoritism. And I know large enterprises have massive […]
Google: Want To Switch To HTTPS? Go Ahead!
Google’s Matt Cutts said on a Hacker News comment that those who are interested in switching their whole web site from http to https should go ahead and do that. I spotted this comment in response to Facebook going HTTPS by default, where someone mentioned that Google may have an issue indexing HTTPS content. Matt […]
Can Google AdWords Customer Service Be Saved?
I recently had an AdWords client get blacklisted by Google for policy reasons. Anyone who has worked on AdWords accounts for more than a couple of years has no doubt had this happen to them as well. In this case, I had just launched the client’s account and had bought a total of maybe 20 […]
Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks
Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on […]
Firefox To Add Search Engine Hijacking Warnings To Browser
BrowserFame reports the latest “nightly channel” of the Firefox browser, version 19, is warning browser users when it appears someone is hijacking the search engine results. This is to warn users when they may be “falling victim” to “search hijacking” according to the feature page. The page goes on to explain how the feature works […]
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]
Google & Bing Hit All-Time Highs As Desktop Search Activity Rebounds
Google and Bing both hit all-time highs in U.S. search market share in October, while overall desktop search activity was up eight percent from the month before. All of that’s according to comScore’s October 2012 search activity/rankings report. Google’s market share rose two-tenths of a point, from 66.7 percent in September to 66.9 percent in […]
Bing Publishes Its Webmaster Guidelines
Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing’s search engine. They’re accessible in the Help section of Bing’s Webmaster Tools as a new entry under the “Content Guidelines” section. The direct link is www.bing.com/webmaster/help/webmaster-guidelines-30fba23a. Bing’s Webmaster Guidelines touch on things like […]