SearchCap: The Day In Search, November 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Nokia’s HERE Maps For iOS A Disappointment

  Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it might be. Nokia offered “offline” maps well before Google. The company is also the go-to mapping provider for third parties, such as Yahoo and Yandex. In addition, Nokia plays an increasingly […]

• Unstructured Data Brings Search Effectiveness To Display

  Music lovers are able to buy individual songs without buying the whole album. Investors are able to buy individual stocks without buying a mutual fund or ETF. Search marketers are able to bid on individual search terms without buying pre-packaged bundles of terms. Until recently, however, display marketers have been mostly confined to targeting audience […]

• Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company

  In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work […]

• Top Ways B2B Marketers Can Best Utilize Rich Snippets

  There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to […]

• Report: FTC Likely To Abandon “Vertical Search” Antitrust Claims Against Google

  There are now enough indications to suggest that any antitrust settlement between the FTC and Google — and the FTC would much prefer to settle than test its case in court — won’t involve “vertical search.” An earlier Reuters report, probably resulting from an internal FTC leak, suggested that vertical search wasn’t the core of […]

• A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines

  The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive
• Instagram Badges Help Users & Brands Promote Profiles On The Web
• Mobile Email Marketing: Tips For The Holiday Season
• Google’s “AR” Game Ingress Offers A Glimpse Of The Future
• ‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

Search News From Around The Web:

Business Issues

• Baidu raising $1.5B though two-part bond sale, ZDNet
• Google’s Eric Schmidt Tells Parents To ‘Have Online Talk Before Sex Talk’ With Kids. Survey Suggests Many Do., Forbes

Paid Search

• Search for ads by image in the Ad review center, Inside AdSense

Searching

• Forget flights, Google is quietly adding new features to Hotel Finder as rivals look on (and advertise), Tnooz
• Hey, Twitter: I Want My Realtime Search. (And I Want It Now.), The Realtime Report

SEM Industry

• An International SEO division is Born, SEER Interactive
• Paid Search Trends and Predictions For 2013, koozai.com
• This Week in SEO History, BruceClay.com
• What has having your own blog taught you about SEO?, YouTube

SEO & SEM

• Self-Help for SEO Agency-Client Relationships, BruceClay.com
• 25 Ways to Learn SEO for Free, State of Search
• 4 In-House SEO Myths, 2 Solutions, Search Engine Watch
• Ask the Search Expert: Holiday Campaigns are Running but Results are Ho-Ho-Ho-Hum, Yahoo Advertising Blog
• Do You Have What It Takes for a Career in SEO?, Techipedia
• Get PPC Ads Ready for the Most Wonderful Time of the Year… To Shop!, Search Marketing Sage
• Google Image Search Ranking Update: November 2012?, Search Engine Roundtable
• Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online, Search Engine Journal
• PPC Chat Streamcap – Black Friday & Cyber Monday PPC, theppcblog.com
• The importance of reviews for local SEO, hallaminternet.com
• Why Does TweetDeck Redirect GoogleBot To Twitter.com?, Search Engine Roundtable