8 best social media planning tools in 2025
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.
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Nichola Stott's latest articles
What is an ad impression and why are they important to track?
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
B2B vs. B2C: Key differences & marketing tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Guide to AI prompts: what they are and how to write them
Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.
Marketing 101: A beginner’s guide to marketing fundamentals
Elevate your marketing game with our Marketing 101 guide, designed to help you boost your business.
Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
Guides
Search professionals face unique challenges with unprecedented rates of change in recent years. Our guide content will support, no matter your career-stage.
What is search intent in SEO? Using different types of keyword intent
Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.
Semrush coupon & discount offers
Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Core Web Vitals: How to measure and improve your site’s UX
Learn how to boost your UX and SEO with Core Web Vitals, plus tips and tools to optimize for loading, interactivity and visual stability.
Resources
A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing.
Long-tail keywords: Target lower-competition phrases and attract qualified visitors
Discover how long-tail keywords boost SEO by driving targeted traffic and conversions. Learn to identify, optimize and use these keywords.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.