The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
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Speaking Experience
Nichola Stott's latest articles
Nostalgia: your untapped local marketing opportunity
Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.
SERP Checker
As SERPs get more advanced, so should your insights Everyone wants to reach #1 in the SERP rankings, but there are many other ways to know if you’re winning the SEO game–and other signals to consider. A healthy and competitive mix of high rankings and SERP features is a strong indicator of marketing success. The […]
Competitor Analysis tool
Discover your competitors' top keywords, backlinks, and traffic sources instantly. Simply enter a domain to begin.
8 best social media planning tools in 2025
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.
What is an ad impression and why are they important to track?
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
B2B vs. B2C: Key differences & marketing tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Mobile optimization: What it is & how to do it
Mobile optimization is the process of improving your website and content for users on mobile devices.
Guide to AI prompts: what they are and how to write them
Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.
Marketing 101: A beginner’s guide to marketing fundamentals
Elevate your marketing game with our Marketing 101 guide, designed to help you boost your business.
The 6 best PPC keyword tools to elevate your ad campaigns
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
SEOs are quiet quitting X: where should you go?
The mass exodus of SEOs from X has been ongoing for months, but where’s everyone going next? You know about LinkedIn, but what about Bluesky?
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
Backlink Checker
Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
Guides
Search professionals face unique challenges with unprecedented rates of change in recent years. Our guide content will support, no matter your career-stage.
Keyword Difficulty Checker
Analyze keyword difficulty in seconds with our free Keyword Difficulty Checker. Plan your SEO and PPC campaigns with accurate, actionable data.
Keyword Rank Checker
Effortlessly monitor your search positions using our Keyword Rank Checker. Gain insights into your SEO performance and stay ahead of the competition.
Website Traffic Checker
Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data.
Keyword Generator
See how you can use our free keyword generator tool to uncover high-performing keywords and topics for SEO, PPC, and content marketing.
Semrush Coupon & Discount Offers
Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.
Resources
A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing.
How brand marketing helps improve E-A-T signals: An introduction
Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
E-A-T auditing: How to level up your credibility game
Learn an exhaustive and provocative E-A-T auditing approach that will help drive immediate and long-lasting SEO results.