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About Nichola Stott
Nichola Stott founded Erudite: The SEO UX Agency, over a decade ago, following five years as Head of UK Search Partners at Yahoo! where she first found her love for all things search. Erudite has become one of the most respected technical and strategy-focused SEO agencies in the UK, routinely delivering over 500% ROI for clients every year. Stott's professional recognition includes being named in the BIMA Hot 100 Digital People, as well as Drum Most Respected Agency Leader as voted by Peers in 2018.
Nichola Stott's latest articles
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.Nichola Stott | Sep 15, 2022 at 6:00 am ET
Learn an exhaustive and provocative E-A-T auditing approach that will help drive immediate and long-lasting SEO results.Nichola Stott | Jul 20, 2022 at 6:00 am ET