The 6 best PPC keyword tools to elevate your ad campaigns
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
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Speaking Experience
Nichola Stott's latest articles
SEOs are quiet quitting X: where should you go?
The mass exodus of SEOs from X has been ongoing for months, but where’s everyone going next? You know about LinkedIn, but what about Bluesky?
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Conversion rate: how to calculate, optimize, and avoid common mistakes
Setting up accurate, reliable measurements of conversion rates and key events helps you know exactly what to do next to better connect with your target audience.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
Backlink Checker
Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
Guides
Search professionals face unique challenges with unprecedented rates of change in recent years. Our guide content will support, no matter your career-stage.
Keyword Difficulty Checker Tool
Analyze keyword difficulty in seconds with our free Keyword Difficulty Checker. Plan your SEO and PPC campaigns with accurate, actionable data.
Keyword Rank Checker
Effortlessly monitor your search positions using our Keyword Rank Checker. Gain insights into your SEO performance and stay ahead of the competition.
Website Traffic Checker
Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data.
Keyword Generator
See how you can use our free keyword generator tool to uncover high-performing keywords and topics for SEO, PPC, and content marketing.
Semrush Coupon & Discount Offers
Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.
How brand marketing helps improve E-A-T signals: An introduction
Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
E-A-T auditing: How to level up your credibility game
Learn an exhaustive and provocative E-A-T auditing approach that will help drive immediate and long-lasting SEO results.