Search Engine Journal compares Google’s recently introduced “Hot Trends” database with the Yahoo Buzz Index. (Barry Schwartz wrote extensively about Hot Trends previously.) These tools, while fun and interesting, are also potentially important as business intelligence and data mining tools and increasingly useful to track the efficacy of offline marketing. Whatever their problems and challenges […]
I gave SEO Book’s Aaron Wall a big mention for his piece on trust earlier this week, but he’s got another post out now that deserves as much attention: Google as the Invisible Hand of the Online Economy. In it, he covers things such as how by being everywhere, Google reinforces things for Google itself. […]
Eytan Seidman of Live Search responded to the recent questions on why the Live.com link command went offline. He said it was primarily due to “mass automated usage for data mining.” So they have decided to block all queries with backlink operators for the time being. Eytan adds that they hope to bring this functionality […]