Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.
Topic: Google Surveys
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller Rating.
AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]
How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study
News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major publication authored by […]
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]
Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada
Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search […]
VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”
There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they’re experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million […]
Survey: iPhone Owners Generally “Not Affected” By Maps Issue
Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.” Mike Blumenthal used […]
Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the […]
Google Redirects Patent Search, Shuts Down Google Related Toolbar, One Pass & Vaccine Finder
After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search losing its own home page and Google Flu Vaccine Finder. Google Related is […]