Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
Topic: QFC
Google brings Meridian marketing mix modeling into Analytics 360
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.