The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Topic: Shazam
SearchCap: Google customer match, local SEO & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers & addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don’t have large customer […]
Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign ever
Google Now Cards Integrated With Third-Party Developer Apps
Third-party developers can now integrate their apps into Google Now Cards.
Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from superheroes to product specifics and popular events to company profiles searches. […]
Google Glass Gets Universal Search: News, Video, Sound Results & More
Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9 (XE stands for Explorer Edition, the […]
SearchCap: The Day In Search, February 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Block Sites From Google Results Using Chrome’s “Personal Blocklist” Google has announced that a new way to block certain sites from appearing in Google’s search results, though a special Google-made […]
SearchCap: The Day In Search, June 24, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Twitter Might Send Far More Traffic Than You Think Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly […]
Google AdSense for Mobile Applications Goes Into Public Beta
Google had been testing AdSense on mobile apps for the iPhone and Android in a kind of private beta with roughly 10 partners, including Pandora, Shazam and Urbanspoon. Now the program is opening up to apps developers and publishers who meet some criteria (among them, a 3 month commitment, 100K+ page views). Google said that […]
SearchCap: The Day In Search, May 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]
SearchCap: The Day In Search, December 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.