Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Topic: Thomas Eccel
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
Google Ads adds missed growth estimates to the Recommendations tab
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Google appears to be testing new branded search controls in AI Max campaigns
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
Google Ads adds app consent diagnostics to improve privacy performance
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Meta simplifies Pixel setup with official Google Tag Manager template
Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for advertisers.
Google Ads shows how landing page images power PMax ads
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
Google Ads shows PMax placements in “Where ads showed” report
Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Vehicle Ads get a call upgrade
Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.
Google Ads upgrades Creator Partnerships with search and management tools
New Google Ads tools include search filters and a management hub, streamlining how brands find, contact, and scale creator deals.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google Ads quietly rolls out a new conversion metric
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.
Google rolls out total campaign budgets for PMax beyond the U.S.
Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.
Google adds ‘Sources’ column to AI Max search term reports
Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.
Google Performance Max adds support for vertical 9:16 image ads
Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.
Google Ads expands PMax Channel Reporting to account level
Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.
Google Ads rolls out Asset Studio beta
The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.
Google Ads adds ‘Share of Cost’ toggle to PMax reporting
The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.
Google Ads lets you test images, videos in Demand Gen campaigns
Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.
AI Max gets new reporting features
AI Max advertisers can now view search terms, ad headlines, and landing pages together — unlocking a new level of campaign visibility.
Google tests AI Max ad group setting in keyword-less shift
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
New in Google Analytics: Consent Signal Ratings
This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
Google Ads adds device targeting to Performance Max campaigns
The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs.
Google Ads Performance Max image optimization now rolling out
Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.