• http://twitter.com/contentWE Jon

    Great article. Leaves me feeling slightly concerned though, coming from a large multinational organisation we are a long way from this…but helps to formulate our future strategy and planning 

  • Connor from HootSuite

    Thanks for sharing Adam. We appreciate the shout-out!

    -HootSuite Community

  • http://www.pinkcakeland.co.uk/ Beatrice Maria

    good article for all begginers

  • http://www.facebook.com/poorness Matt Lloyd

    It’s important to also have dedicated content meetings between SEO, Social, Marketing and PR once a quarter. This allows the SEO team to create a content strategy and ensure it’s maintained throughout the the year. 

    The strategy will need to include any calendar events, multimedia options (video, image, interactive), device strategy (Smart Phone, Tablet, Desktop) and content retirement/maintenance plan. 

  • http://twitter.com/OyeSoni Rakesh Soni

    Great article, adam! do you consider integration of social infrastructure like social login, social analytics, social sharing etc be part of SEO effort? Curious to hear from you, as my startup LoginRadius offers social infrastructure.

  • http://twitter.com/penguinblogging Fiza Malik

    Greetings Adam,
    You summarize in the the best way of social media integration, very easy to read & full of very useful information.  Thanks for sharing. 

  • http://www.adamsherk.com/ Adam Sherk

    Thanks Jon and Fiza, glad you liked it.

    Connor – sure! HootSuite is a popular choice with some of the publishers we work with.

    Matt – good point; agreed that it is important to coordinate that kind of activity. The type of site and how much content is produced tends to drive how often to meet and who is the driving force.

    Rakesh – there’s definitely some overlap with social infrastructure that is important to coordinate with SEO objectives and efforts.

  • http://webrunnermedia.com/ IMBenson

    Hey Adam, Great read. I too feel that SEO objectives and social infrastructure go hand in hand. At the end of the day, you want to show clients how everything fits together and leaving either element out wouldn’t paint the full picture.